Predictions for the Digital Economy in 2026 Report is Live!

Track performance across airlines, hotels, tour operators, and more to understand how travelers plan their journeys. Understand performance in your slice of the travel industry to develop features your customers need, helping drive conversions, loyalty and retention. Design reward schemes and user-targeted features that drive more transactions.

Better understand your target audience, grow your userbase, and drive more bookings with unique access to demographic data, geo-targeted insights, and audience personas. Track long-standing competitors and new disruptors to keep pace with travel trends. Identify potential partners across industries who can help you reach frequent fliers and explorers.

See your competitors’ advertising campaigns across mobile, social, and digital platforms to inform your own acquisition strategy. Identify which publishers, creatives, and tactics drive ROI and discover untapped audiences to expand market share. Spend your ad dollars on publishers most likely to help you grow your audience.
Strategically stand out from competitors
Invest in the features that retain users
Optimize advertising for maximum impact

Since debuting in April 2023, Scopely’s “MONOPOLY GO!” has become a mobile sensation that has captivated players around the world and united a global community of MONOPOLY fans. With 70% of players returning every single day—and with the consistent introduction of new features, in-game events, and more—millions continue to discover a unique experience that celebrates teamwork and connection. To date, players have passed GO nearly 200 billion times, completed more than 7 billion game boards and made nearly 30 billion trips to jail, underscoring unprecedented player engagement.

Our 2026 Predictions report walks you through the six major trends we expect to see in the new year — covering everything from Gen AI to gaming. Dive into the insights ahead of Q1 to gain the intel you need to sharpen your strategy.