State of AI Apps Report 2025 is Live!
Track performance across airlines, hotels, tour operators, and more to understand how travelers plan their journeys. Understand performance in your slice of the travel industry to develop features your customers need, helping drive conversions, loyalty and retention. Design reward schemes and user-targeted features that drive more transactions.
Better understand your target audience, grow your userbase, and drive more bookings with unique access to demographic data, geo-targeted insights, and audience personas. Track long-standing competitors and new disruptors to keep pace with travel trends. Identify potential partners across industries who can help you reach frequent fliers and explorers.
See your competitors’ advertising campaigns across mobile, social, and digital platforms to inform your own acquisition strategy. Identify which publishers, creatives, and tactics drive ROI and discover untapped audiences to expand market share. Spend your ad dollars on publishers most likely to help you grow your audience.
Strategically stand out from competitors
Invest in the features that retain users
Optimize advertising for maximum impact
A deep understanding of your audience is the foundation of every successful marketing strategy. This planning guide offers data-driven ways to refine your targeting, identify growth opportunities through new segments, align creative and media with real behavioral patterns, using Audience Insights from Sensor Tower!
US digital ad spend hit $137 billion in 2025, with impressions climbing to over 16 trillion. Brands across industry are sharpening their strategies as trends around AI, retail media, and more continue to reshape the future of the industry.