State of AI Apps Report 2025 is Live!
The world’s most innovative travel & transportation companies trust Sensor Tower
Drive more bookings with granular app performance insights
Track performance across airlines, hotels, tour operators, and more to understand how travelers plan their journeys. Understand performance in your slice of the travel industry to develop features your customers need, helping drive conversions, loyalty and retention. Design reward schemes and user-targeted features that drive more transactions.
Develop a data-driven strategy to engage world travelers
Better understand your target audience, grow your userbase, and drive more bookings with unique access to demographic data, geo-targeted insights, and audience personas. Track long-standing competitors and new disruptors to keep pace with travel trends. Identify potential partners across industries who can help you reach frequent fliers and explorers.
Explore competitors’ acquisition tactics to capture market share
See your competitors’ advertising campaigns across mobile, social, and digital platforms to inform your own acquisition strategy. Identify which publishers, creatives, and tactics drive ROI and discover untapped audiences to expand market share. Spend your ad dollars on publishers most likely to help you grow your audience.
Thrive in mobile
Strategically stand out from competitors
Master stickiness
Invest in the features that retain users
Optimize paid spend
Optimize advertising for maximum impact
Sensor Tower Blog
Mobile App Insights • October 2025
State of Food Delivery & Rideshare Apps 2025: The Gig Economy is Bigger Than Ever
The gig economy has rebounded with fierce competitive battles, shifting power from West to East. We'll explore how Rideshare is capitalizing on sustained momentum while Food Delivery stages a massive comeback, fueled by India's hyper-growth. Plus, we detail the strategic alliances (like DoorDash and Lyft) and multi-million dollar ad wars driving the fight for audience expansion.
Audience Insights • September 2025
From Audience to Impact: A guide to audience-led planning with Audience Insights
A deep understanding of your audience is the foundation of every successful marketing strategy. This planning guide offers data-driven ways to refine your targeting, identify growth opportunities through new segments, align creative and media with real behavioral patterns, using Audience Insights from Sensor Tower!
App Advertising Insights • September 2025
State of Digital Advertising 2025: US Ad Spend Hits $137 Billion
US digital ad spend hit $137 billion in 2025, with impressions climbing to over 16 trillion. Brands across industry are sharpening their strategies as trends around AI, retail media, and more continue to reshape the future of the industry.