Solutions

Products

Audience Insights
Audience Insights
Target audiences based on what they actually do.

Resources

Company

Pre-register: State of Mobile 2025Get Early Access

Solution:

Marketing

Sensor Tower offers high-quality, accurate signals to optimize your mobile marketing programs

Trusted by Leaders in Mobile

Marcus Burke, Senior Marketing Manager, Paid Social, Blinkist

I love browsing Sensor Tower at least once a week. You can find a ton of great insights on your competitors' strategies, general market trends, new creative ideas plus everything you need for in-depth ASO and your Apple Search Ads. The perfect all-around platform.”

Pull the right levers to generate organic interest on mobile

A compelling organic marketing campaign involves much more than just search optimization, and Sensor Tower collects a variety of signals that help generate a holistic view of organic marketing and branding on mobile. See how competitors are taking advantage of images, featured text, and CTAs to drive installs, and track updates to live-ops and other in-app UA deals to better understand how they affect downloads and revenue.

Create an end-to-end iterative paid ad strategy

Sensor Tower layers multiple datasets to offer a holistic look into the paid mobile landscape. Access an expansive library of in-app mobile creatives and insights across some of the most popular ad networks, including social networks like Facebook, TikTok and more. Zero in on the creatives gaining the most traction by Share of Voice, including playable ads, and apply learnings to quickly iterate and amplify paid ad campaigns.

Master In-Store UA

From ASO to branding, leverage data to stand out on app stores

Optimize Paid Channels

Build a strategy based on learnings from the best paid mobile ads

Understand User Behavior

Create critical dataflows to help target and understand your app’s user base

Develop new signals to understand users Post-IDFA

Mobile behaviors critically drive marketing programs, but in the wake of changes to Identifier for Advertisers (IDFA), more metrics are needed to fill in the gaps. Create a Custom Dashboard within Sensor Tower that places ad performance alongside downloads and revenue to clearly see how competitors are benefitting from different targeting practices, or set up Custom Alerts for when a creative hits an exceptionally high Share of Voice. Sensor Tower’s data makes it easy to develop an agile ad program without IDFA.

Sensor Tower Blog

Q3 2024 Digital Market Index: Consumer Spend on Mobile Raced Past $100 Billion in Record Time in 2024

Consumer spending in mobile apps only accelerated in Q3 2024, climbing more than 12% year-over-year globally. Digital advertising also achieved double-digit growth in the United States with ad spend up 10% YoY.

State of Digital Marketing 2024 Resource Page - V2 R1

State of Digital Advertising 2024: US Digital Ad Spend Reached $117 Billion over the Past 12 Months

Digital advertising continued its rise into 2024, with double-digit year-over-year growth in all 11 included countries. US ad spend climbed 17% YoY.

MMM: Netflix Ventures into Live Sports as Sportsbook Apps Spike Ahead of Boxing Match

The Jake Paul vs Mike Tyson fight was not only a boon to Netflix, but it also created the second-highest DoD spike in US downloads across the top sportsbook apps in 2024 YTD. The spike in downloads indicates a sports betting opportunity, while creative text analysis finds that most of the top sportsbook apps barely promoted the fight across their digital channels.