State of AI Apps Report 2025 is Live!
Trusted by global digital leaders
Marcus Burke, Senior Marketing Manager, Paid Social, Blinkist
I love browsing Sensor Tower at least once a week. You can find a ton of great insights on your competitors' strategies, general market trends, new creative ideas plus everything you need for in-depth ASO and your Apple Search Ads. The perfect all-around platform.”
Pull the right levers to generate organic interest on mobile
A compelling organic marketing campaign involves much more than just search optimization, and Sensor Tower collects a variety of signals that help generate a holistic view of organic marketing and branding on mobile. See how competitors are taking advantage of images, featured text, and CTAs to drive installs, and track updates to live-ops and other in-app UA deals to better understand how they affect downloads and revenue.
Create an end-to-end iterative paid ad strategy
Sensor Tower layers multiple datasets to offer a holistic look into the paid mobile landscape. Access an expansive library of in-app mobile creatives and insights across some of the most popular ad networks, including social networks like Facebook, TikTok and more. Zero in on the creatives gaining the most traction by Share of Voice, including playable ads, and apply learnings to quickly iterate and amplify paid ad campaigns.
Develop new signals to understand users Post-IDFA
Mobile behaviors critically drive marketing programs, but in the wake of changes to Identifier for Advertisers (IDFA), more metrics are needed to fill in the gaps. Create a Custom Dashboard within Sensor Tower that places ad performance alongside downloads and revenue to clearly see how competitors are benefitting from different targeting practices, or set up Custom Alerts for when a creative hits an exceptionally high Share of Voice. Sensor Tower’s data makes it easy to develop an agile ad program without IDFA.
Master in-store UA
From ASO to branding, leverage data to stand out on app stores
Optimize paid channels
Build a strategy based on learnings from the best paid mobile ads
Understand user behavior
Create critical dataflows to help target and understand your app’s user base
Sensor Tower Blog
Retail Media Insights • November 2025
A Report Card on Target's Back to School Retail Media Strategy
Target’s back to school campaign delivered strong YoY growth, with a sharper focus on Facebook, a shift in top categories, and a hero message that tied it all together. We’ll take a closer look at how advertisers showed up during the back to school season.
Mobile App Insights • November 2025
The 2025 NFL Season by the Numbers: Betting Cools, Fantasy Heats Up
Fantasy Sports apps are scoring big in 2025, with massive gains in user engagement and revenue. Sports Betting apps, on the other hand, are facing a slump — though not without some bright spots. In this blog, we break down the key takeaways from our NFL Season by the Numbers report with AppsFlyer, including platform performance, subgenre shifts, and what marketers need to watch.