About

Sensor Tower

Forging the next generation of Digital Intelligence and Analytics

Trusted by global digital leaders

About Sensor Tower

Sensor Tower is the leading source of mobile app, digital advertising, retail media, and audience insights for the largest brands and app publishers across the globe.

Founded in 2013, Sensor Tower’s mobile app insights have helped marketers, app, and game developers demystify the mobile app ecosystem with visibility into usage, engagement, and paid acquisition strategies. Today, Sensor Tower’s digital market insights platform has expanded to include Audience, Retail Media, and Pathmatics Digital Advertising Insights, helping brands and advertisers understand their competitor’s advertising strategies and audiences across web, social, and mobile.

Global Teams

Sensor Tower has Sales and Customer Support teams spread throughout the world. We service customers in North America, Europe, Middle East, Africa and LATAM. We also maintain regional offices in SF, LA, NY, London, Singapore, Beijing, Seoul, Tokyo and Vancouver.

Reports

Sensor Tower’s Insights team leverages our highly accurate data to deliver critical reports on the latest trends in mobile. In addition to the Data Digests, which offer top-down views of global revenue and downloads, our team regularly assembles in-depth analyses on mobile categories, regions and usage behaviors.

Sensor Tower Blog

Q3 2024 Digital Market Index: Consumer Spend on Mobile Raced Past $100 Billion in Record Time in 2024

Consumer spending in mobile apps only accelerated in Q3 2024, climbing more than 12% year-over-year globally. Digital advertising also achieved double-digit growth in the United States with ad spend up 10% YoY.

State of Digital Marketing 2024 Resource Page - V2 R1

State of Digital Advertising 2024: US Digital Ad Spend Reached $117 Billion over the Past 12 Months

Digital advertising continued its rise into 2024, with double-digit year-over-year growth in all 11 included countries. US ad spend climbed 17% YoY.

MMM: Netflix Ventures into Live Sports as Sportsbook Apps Spike Ahead of Boxing Match

The Jake Paul vs Mike Tyson fight was not only a boon to Netflix, but it also created the second-highest DoD spike in US downloads across the top sportsbook apps in 2024 YTD. The spike in downloads indicates a sports betting opportunity, while creative text analysis finds that most of the top sportsbook apps barely promoted the fight across their digital channels.