Resources | Sensor Tower

Featured Reports

Report

AI Insights

State of AI 2026: Your Definitive Guide to the Space

Unpack the AI trends defining the digital economy in 2026, with global data on ad spend, app downloads, web behavior, user demographics, and so much more — including 80+ interactive graphs.

Report

Web Insights

State of Web 2026: Acquisition, Engagement, and AI

This 40+ page inaugural report takes you through the trends defining web usage in 2026, offering exclusive insights on acquisition, engagement, traffic flow, AI referrals and more.

Report

Gaming Insights

State of Gaming 2026: Mobile, PC, & Console

Explore the hottest gaming data from 2025, including cross-platform insights, mobile performance and marketing, Live Ops trends, PC/Console dynamics, and a deep-dive case study on the Shooters genre.

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AI Insights

Join us for a live webinar

Discover the trends shaping the AI economy, from the competitive LLM landscape and market share to emerging organic and paid marketing patterns. Learn how AI is influencing product discovery, shopping behavior, and purchase decisions and how ChatGPT Ads compare with other advertising channels.

Report

Mobile App Insights

Q2 2026 Digital Market Index: Your Digital Economy Scorecard

Unlock the most current market trends shaping performance across mobile apps, digital ads, retail media, and websites over the past quarter — including 45+ dynamic charts, and insights you need to outsmart your competitors.

Report

Gaming Insights

H1 2026 Gaming Digital Market Index

This 40+ page report breaks down the full story for the first half of 2026 across the gaming industry. Unlock exclusive insights into top regions, IAP revenue, gaming ad spend, genre audiences, monetization, web, the competitive landscape, and everything in between.

Report

Mobile App Insights

Beyond the Game: The Sports Report 2026

Learn how the sports market landscape is performing in 2026, with insights on mobile apps, web, digital advertising, fan engagement, betting, and so much more.

Report

Digital Advertising Insights

State of Digital Banking 2026 Report

Download Sensor Tower's State of Digital Banking 2026 to gain a comprehensive view of the digital banking market and uncover the data, trends, and strategies defining its future growth.

Report

Digital Advertising Insights

State of APAC Omnichannel Retail 2026 Report

Download Sensor Tower's State of APAC Omnichannel Retail 2026 to explores the trends, markets, and strategies shaping the future of retail across mobile apps, websites, and physical commerce.

Report

Mobile App Insights

State of eCommerce 2026 Report

Download Sensor Tower's State of eCommerce 2026 report to gain insights into global eCommerce traffic trends, leading platform strategies and growth opportunities across the fashion and beauty eCommerce markets.

Report

Gaming Insights

Gaming Deep Dive: Ad Monetization

Our latest report breaks down the networks driving ad revenue for mobile games, the shifting balance between ads and IAP, and the games winning the monetization battle. Get the data behind $12B in revenue and 2.4T impressions.

Report

AI Insights

State of AI 2026: Your Definitive Guide to the Space

Unpack the AI trends defining the digital economy in 2026, with global data on ad spend, app downloads, web behavior, user demographics, and so much more — including 80+ interactive graphs.