Predictions for the Digital Economy in 2026 Report is Live!
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Jonas Junger, Director of Strategy, Spark
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Zero in on market-moving features for your app
Creating an impactful mobile experience from scratch can be a massive challenge, but Sensor Tower’s rich competitive data on the mobile economy makes it simple to identify features and design elements that have led to success for leaders in the space. Track competitor feature changes over time at the update level, and see how they affect downloads and revenue.
Develop a mobile product your audience loves
Prioritize audience retention by breaking down app store ratings and reviews with every new release, and analyze Ratings Over Time at the country and device level. Plus, create a custom dashboard to monitor critical changes in your app’s overall reviews to get ahead of negative feedback and keep your audience engaged with your app.
Create an iterative, cutting-edge product roadmap
Combine in-house internal metrics with Sensor Tower’s competitive analysis data on a single dashboard, and take advantage of a holistic view of the product landscape. Track not only critical updates and market expansions for leaders in your category, but also understand the news cycles and contextual information that influence user behavior. Sensor Tower’s accurate, trusted insights will keep your product ahead of the latest trends.
Build intelligently
Understand which mobile app features are engaging users
Monitor retention
Track audience reaction to your latest releases
Accelerate live-ops
Capitalize on trends to create a long-life mobile experience
Sensor Tower Blog
Gaming Insights • January 2026
Scopely’s “MONOPOLY GO!” hit $6 billion revenue milestone in 2025 in record time, according to Sensor Tower Intelligence estimates
Since debuting in April 2023, Scopely’s “MONOPOLY GO!” has become a mobile sensation that has captivated players around the world and united a global community of MONOPOLY fans. With 70% of players returning every single day—and with the consistent introduction of new features, in-game events, and more—millions continue to discover a unique experience that celebrates teamwork and connection. To date, players have passed GO nearly 200 billion times, completed more than 7 billion game boards and made nearly 30 billion trips to jail, underscoring unprecedented player engagement.
Digital Advertising Insights • December 2025
Predictions for the Digital Economy in 2026
Our 2026 Predictions report walks you through the six major trends we expect to see in the new year — covering everything from Gen AI to gaming. Dive into the insights ahead of Q1 to gain the intel you need to sharpen your strategy.