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Audience Insights
Audience Insights
Target audiences based on what they actually do.

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Solution:

Product Management

Develop the next must-have mobile app with proven competitive insights

Market-leading Mobile Companies Trust Sensor Tower

Jonas Junger, Director of Strategy, Spark

“Sensor Tower has been a great partner to help understand the mobile landscape, scale our marketing, and direct our product strategy.”

Zero in on market-moving features for your app

Creating an impactful mobile experience from scratch can be a massive challenge, but Sensor Tower’s rich competitive data on the mobile economy makes it simple to identify features and design elements that have led to success for leaders in the space. Track competitor feature changes over time at the update level, and see how they affect downloads and revenue.

Develop a mobile product your audience loves

Prioritize audience retention by breaking down app store ratings and reviews with every new release, and analyze Ratings Over Time at the country and device level. Plus, create a custom dashboard to monitor critical changes in your app’s overall reviews to get ahead of negative feedback and keep your audience engaged with your app.

Build Intelligently

Understand which mobile app features are engaging users

Monitor Retention

Track audience reaction to your latest releases

Accelerate Live-Ops

Capitalize on trends to create a long-life mobile experience

Create an iterative, cutting-edge product roadmap

Combine in-house internal metrics with Sensor Tower’s competitive analysis data on a single dashboard, and take advantage of a holistic view of the product landscape. Track not only critical updates and market expansions for leaders in your category, but also understand the news cycles and contextual information that influence user behavior. Sensor Tower’s accurate, trusted insights will keep your product ahead of the latest trends.