2026 State of Mobile is Live!
Audience Insights
Target consumers based on their actual behaviors. Know your audiences better. Market smarter.
Trusted by global digital leaders
Know your existing audiences
Discover the demographics of your existing app users and the ads they viewed, personas that make up your user base, the advertisers targeting them on social media, and the other apps they’re using.
First, we gather data from the source – the consumer
This means first-party global app engagement and social ad data from real people.
Next we aggregate and group the data
The organization of the data enables you to make the best decision, easily.
Finally, we report the insights in a single UI
Now your team has the data at your fingertips, no more waiting for survey or research data.
Audience Insights enables you to:
Understand your competitors’ audiences
See the demographics of your competitors’ app users and the ads they viewed, personas that make up their user base, the advertisers targeting them on social media, and the other apps they’re using.
Identify and address competitor threats
Learn which competitor advertisers are targeting your audiences and which apps are taking mindshare from your user bases.
Discover and reach new audiences
Find new personas to target within your desired demographics. Be informed of which advertisers target the new personas and which apps they engage with most.
App Marketers and Game Developers
Acquire new users, increase downloads, gain more mindshare, and take users from competitors.
Media Sellers
Prospect smarter, win more pitches, grow advertiser investments and share of wallet.
Brand Marketers
Increase share of voice, spend smarter, grow revenue, and reduce waste.
Chief Executive, big 10 social media platform
“Not just one top advertiser, we use this data to identify a set of advertisers that over index or under index on our app, so we can go after them with targeted efforts.”
Frequently Asked Questions
1. What is Audience Insights?
Sensor Tower Audience Insights is a solution that shows the demographics and behaviors of app audiences, including which ads they’ve seen, which other apps they use, and top competitor audiences.
2. What can you learn about existing audiences?
You can discover the makeup of your current user base, including demographic segments, ad exposure patterns, and other apps they engage with most. You can also identify new audiences for future engagement.
3. How does Audience Insights help with competitor analysis?
Audience Insights reveals competitors’ audience characteristics and the ads they see, helping you ensure you’re reaching the right targets.
4. Who uses Audience Insights?
App marketers
Game developers
Media and marketing teams
Brand strategists
5. Can Audience Insights help with ad targeting?
Yes. By showing which audiences are already being targeted and which aren’t, it guides smarter ad placements and strategy by helping to identify untapped audiences and current competitor overlap.
6. How is the data collected?
Sensor Tower uses proprietary modeling, panel-based methodologies, first-party global app engagement, and social ad data to provide audience behavior estimates.
7. How does Audience Insights fit into Sensor Tower’s analytics ecosystem?
When paired with Pathmatics Digital Advertising Insights, Audience Insights provides valuable information about the target personas reached by your competitors, giving users a deeper understanding of campaign targeting and reach.
Sensor Tower Blog
Digital Advertising Insights • December 2025
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