We’ve acquired Video Game Insights (VGI)!
Product:
Audience Insights
Target consumers based on their actual behaviors. Know your audiences better. Market smarter.
Trusted by global digital leaders
Know your existing audiences
Discover the demographics of your existing app users and the ads they viewed, personas that make up your user base, the advertisers targeting them on social media, and the other apps they’re using.
First, we gather data from the source – the consumer
This means first-party global app engagement and social ad data from real people.
Next we aggregate and group the data
The organization of the data enables you to make the best decision, easily.
Finally, we report the insights in a single UI
Now your team has the data at your fingertips, no more waiting for survey or research data.
Audience Insights enables you to:
Understand your competitors’ audiences
See the demographics of your competitors’ app users and the ads they viewed, personas that make up their user base, the advertisers targeting them on social media, and the other apps they’re using.
Identify and address competitor threats
Learn which competitor advertisers are targeting your audiences and which apps are taking mindshare from your user bases.
Discover and reach new audiences
Find new personas to target within your desired demographics. Be informed of which advertisers target the new personas and which apps they engage with most.
App Marketers and Game Developers
Acquire new users, increase downloads, gain more mindshare, and take users from competitors.
Media Sellers
Prospect smarter, win more pitches, grow advertiser investments and share of wallet.
Brand Marketers
Increase share of voice, spend smarter, grow revenue, and reduce waste.
Chief Executive, big 10 social media platform
“Not just one top advertiser, we use this data to identify a set of advertisers that over index or under index on our app, so we can go after them with targeted efforts.”
Sensor Tower Blog
From Games to the Big Screen: The Impact of IP Across Platforms
As video game franchises hit the big screen, they’re doing more than selling movie tickets; they’re reigniting engagement and driving long-term performance across mobile, console, and PC platforms. Our report breaks down how adaptations like Minecraft, Fallout, and The Last of Us are delivering big returns — and what marketers across verticals can learn from it.
Q1 2025 Digital Market Index: The Digital Economy Starts 2025 with Strong Growth Across Advertising and Mobile
In-app purchase revenue on mobile apps hit the $40 billion milestone in Q1 2025, up 11.1% year-over-year (YoY). Digital advertising spend also achieved double-digit growth in the United States to reach $31 billion.
Report: Why community wins on mobile — with Reddit and Adjust
The mobile market is shifting. App downloads have stabilized, but engagement and revenue continue to climb. In this new landscape, community-driven platforms like Reddit are becoming essential for acquiring high-value users. In this joint report from Sensor Tower, Reddit, and Adjust, we explore why community wins on mobile and how brands can harness its power for better performance.