We’ve acquired Playliner!
Target consumers based on their actual behaviors. Know your audiences better. Market smarter.
Discover the demographics of your existing app users and the ads they viewed, personas that make up your user base, the advertisers targeting them on social media, and the other apps they’re using.
This means first-party global app engagement and social ad data from real people.
The organization of the data enables you to make the best decision, easily.
Now your team has the data at your fingertips, no more waiting for survey or research data.
See the demographics of your competitors’ app users and the ads they viewed, personas that make up their user base, the advertisers targeting them on social media, and the other apps they’re using.
Learn which competitor advertisers are targeting your audiences and which apps are taking mindshare from your user bases.
Find new personas to target within your desired demographics. Be informed of which advertisers target the new personas and which apps they engage with most.
Acquire new users, increase downloads, gain more mindshare, and take users from competitors.
Prospect smarter, win more pitches, grow advertiser investments and share of wallet.
Increase share of voice, spend smarter, grow revenue, and reduce waste.
“Not just one top advertiser, we use this data to identify a set of advertisers that over index or under index on our app, so we can go after them with targeted efforts.”
Brand confusion hasn’t slowed Max down. Despite multiple name changes, the streaming app grew its global user base by 86% this quarter. Our latest report breaks down key OTT trends across Netflix, Max, and more — from time spent to retention, ad share, and beyond.
In-app purchase revenue on mobile apps hit the $40 billion milestone in Q1 2025, up 11.1% year-over-year (YoY). Digital advertising spend also achieved double-digit growth in the United States to reach $31 billion.
The mobile market is shifting. App downloads have stabilized, but engagement and revenue continue to climb. In this new landscape, community-driven platforms like Reddit are becoming essential for acquiring high-value users. In this joint report from Sensor Tower, Reddit, and Adjust, we explore why community wins on mobile and how brands can harness its power for better performance.