State of AI Apps Report 2025 is Live!
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Better understand your audience to drive loyalty and retention
Boost loyalty and retention with data-driven insights that help you understand your audience. Identify who your customers are, where they spend their screen time, and how your competitors are reaching them. Apply this knowledge to craft personalized marketing campaigns and exclusive offers that foster repeat purchases and build stronger customer relationships.
Develop a data-driven way to reach your customers
Gain an understanding of advertising strategies of your competitors across mobile, social and digital platforms, including retail media networks. Identify untapped publishers, audiences, and markets to drive sales and gain market share. Track how much other brands spend across different channels to inform your digital advertising strategy. Understand key metrics like advertiser spend and impressions view their creatives to understand brand awareness and consumer engagement.
Modernize your advertising spend strategy
Use industry-leading advertising data to identify new channels, platforms, and tactics to reach your target customers. Drive business growth by tracking your competitors’ creative campaigns and spending trends to drive more sales across digital advertising networks. Stay ahead of trends and emerging advertising opportunities across web browsers and mobile apps.
Thrive in mobile
Strategically stand out from competitors
Master stickiness
Invest in the features that retain users
Optimize paid spend
Optimize advertising for maximum impact
Sensor Tower Blog
Mobile App Insights • November 2025
The 2025 NFL Season by the Numbers: Betting Cools, Fantasy Heats Up
Fantasy Sports apps are scoring big in 2025, with massive gains in user engagement and revenue. Sports Betting apps, on the other hand, are facing a slump — though not without some bright spots. In this blog, we break down the key takeaways from our NFL Season by the Numbers report with AppsFlyer, including platform performance, subgenre shifts, and what marketers need to watch.
Mobile App Insights • October 2025
State of Food Delivery & Rideshare Apps 2025: The Gig Economy is Bigger Than Ever
The gig economy has rebounded with fierce competitive battles, shifting power from West to East. We'll explore how Rideshare is capitalizing on sustained momentum while Food Delivery stages a massive comeback, fueled by India's hyper-growth. Plus, we detail the strategic alliances (like DoorDash and Lyft) and multi-million dollar ad wars driving the fight for audience expansion.