Growth & User Acquisition Strategy
Create iterative, end-to-end strategies for organic mobile growth with Sensor Tower’s comprehensive App Store Optimization toolkit.
Trusted by global digital leaders
Josh Levitan, Chief Product Officer, Breathwrk
"Sensor Tower has helped us to streamline our ASO workflow and identify opportunities for organic growth. Over two months, our partnership with Sensor Tower has helped Breathwrk grow 15%!"
Invest in the most effective keywords for your app
Sensor Tower’s comprehensive app store optimization toolkit rates keywords by effectiveness, demonstrating their impact on downloads as well as their overall difficulty for ranking. Uncover the most effective keywords, or leverage Sensor Tower’s Keyword Research to predict the results of ranking for a certain keyword. Plus, easily localize top-performing keywords to attract a global audience and enter new markets.
Outpace competition with effective ASO data
Track competitor app store optimization strategies over time directly in Sensor Tower to stay in-the-know about lighting-fast organic user acquisition trends, and adjust keywords to stay on top of search results and attract installs. Plus, with Sensor Tower’s CSV support, dive deep into a rival’s ASO data to understand where they are investing in UA, and develop strategies to counter their market effectiveness with organic or paid UA measures.
Win the competition for players’ time
Benchmark against your competitors by comparing revenue, downloads, and purchases across similar games. Time series data empowers you to identify games’ changes in strategy and pricing that spark renewed interest and activity. Compare daily active users and revenue estimates, and look at different games’ monetization strategies to identify how you can best position your game for growth and player engagement.
Optimize search
Invest in the areas most effective for UA
Counter competitors
Stay ahead of ASO trends and top store search results
Master search ads
Know when and how to deploy paid search
Sensor Tower Blog
State of Digital Advertising 2026: How AI Integration and Streaming Growth Reframe Marketing Strategies
US digital ad spend hit $200 billion between August 2025 and July 2026 as brands increasingly leveraged generative AI, ChatGPT advertising, and OTT streaming to drive performance.
Watch the On-Demand Webinar
Discover the trends shaping the AI economy, from the competitive LLM landscape and market share to emerging organic and paid marketing patterns. Learn how AI is influencing product discovery, shopping behavior, and purchase decisions and how ChatGPT Ads compare with other advertising channels.
The Art of The Steal: GTA VI is Coming, And This is The Game Tracker You Need to Prepare
Since its release in 1997, Grand Theft Auto has become one of the most successful game franchises in history, selling more than 450M copies worldwide, putting it in rare-air with Pokémon, Mario, and Call of Duty. With Rockstar Games’ latest installment GTA VI set to release in November, our live game tracker gives you all the updated data you need across PlayStation, Xbox, and Steam.