State of AI Apps Report 2025 is Live!
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Capture greater market share from your advertisers
See how top advertisers on your platform allocate their ad budgets to your competitors and identify opportunities to gain share of wallet. Gain a holistic view of the market and its revenue potential and identify opportunities for innovation and growth. Be informed of macro trends for advertising across TikTok, Facebook, Instagram, X, Threads, and more in order to plan your selling strategy.
Build a smarter sales pipeline
Identify top-spending brands that aren’t yet advertising on your social media network, and use detailed insights into their ad campaigns to pitch and win their business. Evaluate their spending strategy and highlight how you can help them expand their reach. Analyze specific brands’ ad creatives and seasonal campaigns to effectively tap into their goals.
Arm your sales team with the power of data
Go into your pitches with the right information. Know exactly what advertisers are spending on specific campaigns and where they’re advertising to show them you understand their business. Track the success of ad campaigns by analyzing downstream metrics that align with their performance.
Thrive in mobile
Strategically stand out from competitors
Master stickiness
Invest in the features that retain users
Optimize paid spend
Optimize advertising for maximum impact
Sensor Tower Blog
Mobile App Insights • November 2025
The 2025 NFL Season by the Numbers: Betting Cools, Fantasy Heats Up
Fantasy Sports apps are scoring big in 2025, with massive gains in user engagement and revenue. Sports Betting apps, on the other hand, are facing a slump — though not without some bright spots. In this blog, we break down the key takeaways from our NFL Season by the Numbers report with AppsFlyer, including platform performance, subgenre shifts, and what marketers need to watch.
Mobile App Insights • October 2025
State of Food Delivery & Rideshare Apps 2025: The Gig Economy is Bigger Than Ever
The gig economy has rebounded with fierce competitive battles, shifting power from West to East. We'll explore how Rideshare is capitalizing on sustained momentum while Food Delivery stages a massive comeback, fueled by India's hyper-growth. Plus, we detail the strategic alliances (like DoorDash and Lyft) and multi-million dollar ad wars driving the fight for audience expansion.