Predictions for the Digital Economy in 2026 Report is Live!
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See how top advertisers on your platform allocate their ad budgets to your competitors and identify opportunities to gain share of wallet. Gain a holistic view of the market and its revenue potential and identify opportunities for innovation and growth. Be informed of macro trends for advertising across TikTok, Facebook, Instagram, X, Threads, and more in order to plan your selling strategy.
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Identify top-spending brands that aren’t yet advertising on your social media network, and use detailed insights into their ad campaigns to pitch and win their business. Evaluate their spending strategy and highlight how you can help them expand their reach. Analyze specific brands’ ad creatives and seasonal campaigns to effectively tap into their goals.
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Go into your pitches with the right information. Know exactly what advertisers are spending on specific campaigns and where they’re advertising to show them you understand their business. Track the success of ad campaigns by analyzing downstream metrics that align with their performance.
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Sensor Tower Blog
Gaming Insights • January 2026
Scopely’s “MONOPOLY GO!” hit $6 billion revenue milestone in 2025 in record time, according to Sensor Tower Intelligence estimates
Since debuting in April 2023, Scopely’s “MONOPOLY GO!” has become a mobile sensation that has captivated players around the world and united a global community of MONOPOLY fans. With 70% of players returning every single day—and with the consistent introduction of new features, in-game events, and more—millions continue to discover a unique experience that celebrates teamwork and connection. To date, players have passed GO nearly 200 billion times, completed more than 7 billion game boards and made nearly 30 billion trips to jail, underscoring unprecedented player engagement.
Digital Advertising Insights • December 2025
Predictions for the Digital Economy in 2026
Our 2026 Predictions report walks you through the six major trends we expect to see in the new year — covering everything from Gen AI to gaming. Dive into the insights ahead of Q1 to gain the intel you need to sharpen your strategy.