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Retail Media Insights
Get the full omnichannel view with visibility into the co-branded campaigns, retail media networks, and the broader digital advertising landscape.
Trusted by leaders in mobile
Optimize your omnichannel media strategy
Get a full view of how retail media fits into the broader digital advertising landscape. Uncover how your competitors allocate spend across channels like offsite and onsite display, offsite social, video, and OTT. Identify when they shift tactics, like expanding into other RMNs or ramping up co-branded campaigns, to refine your own media mix and stay ahead of evolving shopper behavior.
Understand share of voice across digital channels
Compare which channels brands are investing in to inform your spend.
Evaluate your competitors’ social ad campaigns
Discover how your ad strategies compare to the competition.
Know which ad types are dominating
View the digital media creative types that competitor brands use the most.
Benchmark against competitors to reach more high-intent shoppers
Track which brands are growing their share of voice in your category and what RMNs they’re testing or doubling down on. Compare campaign timing, retailer selection, and promoted products to find white space and make smarter investment decisions throughout the year.
Strengthen your retailer relationships
Understand how retailers support brands and categories through their media networks. See who’s receiving the most impressions and investment, what products are being prioritized, and which digital channels are favored. Use these insights to drive for the right placements to achieve your goals.
Attract top advertisers to your retail media network
Identify which brands and product lines are ramping up investment in retail and digital media. Approach them with timely, tailored opportunities, supported by real data on market activity and competitor moves. Anticipate advertisers’ needs to become their preferred partner for driving performance and scale.
Sensor Tower Blog
Ad Intelligence • September 2025
State of Digital Advertising 2025: US Ad Spend Hits $137 Billion
US digital ad spend hit $137 billion in 2025, with impressions climbing to over 16 trillion. Brands across industry are sharpening their strategies as trends around AI, retail media, and more continue to reshape the future of the industry.
Sensor Tower • August 2025
H1 '25 Amazon Retail Media Report: How Advertisers are Showing up at the Top Retail Media Network
When it comes to RMNs, Amazon remains in a class by itself. Our H1 2025 Amazon Retail Media Report, details Amazon’s dominance and the strategies top Amazon RMN advertisers use to get ahead.
Sensor Tower • April 2025
Retail Media Playbook: A Data Driven Guide for Marketers
As retail media becomes the fastest growing, driving force in digital advertising, brands are discovering how to leverage this shift to gain a massive competitive advantage. Using Pathmatics by Sensor Tower’s Retail Media Insights (RMI) we’ll uncover how brands are investing, which strategies are working, and how you can stay ahead.