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Trusted by leaders in mobile
Reduce cost of acquisition (CAC)
See how top players and competitors use paid campaigns to attract and keep users, and where they focus their ad spend. Quickly check their share of voice across top ad networks and regions.
Understand competitor channel strategies
Optimize ad creatives at launch and adapt strategies in real time
Identify top-performing creatives and messaging trends
Expedite creative implementation
Be the first to know about advertisers or creatives that are taking SOV; gain creative best practices and launch with pre-optimized creatives. Identify top-performing creatives and adapt messaging strategies in real time; design creatives that resonate with your target audience.
Understand audience behavior
See where competitors target your audience and which formats are most successful. Then, adjust your media buying strategies to drive more eyeballs and reduce A/B testing.
Gain competitive edge and stay agile
Keep up with market shifts and trends to stay ahead. Track where big players are spending on ads across countries and networks, and keep an eye on new competitors to stay on top.
Sensor Tower Blog
Retail Media Playbook: A Data Driven Guide for Marketers
As retail media becomes the fastest growing, driving force in digital advertising, brands are discovering how to leverage this shift to gain a massive competitive advantage. Using Pathmatics by Sensor Tower’s Retail Media Insights (RMI) we’ll uncover how brands are investing, which strategies are working, and how you can stay ahead.
Stretching the Budget: Inside the Ad Strategies of Top Athleisure Wear Brands
From Fabletics to New Balance, Americans turn to favored brands to help them work out in style. This article examines the top five athleisure wear brands in the U.S. by ad spend, unpacking their differing budget allocations, impression generations, and platform performance.
