State of AI Apps Report 2025 is Live!

See how top players and competitors use paid campaigns to attract and keep users, and where they focus their ad spend. Quickly check their share of voice across top ad networks and regions.

Be the first to know about advertisers or creatives that are taking SOV; gain creative best practices and launch with pre-optimized creatives. Identify top-performing creatives and adapt messaging strategies in real time; design creatives that resonate with your target audience.

See where competitors target your audience and which formats are most successful. Then, adjust your media buying strategies to drive more eyeballs and reduce A/B testing.

Keep up with market shifts and trends to stay ahead. Track where big players are spending on ads across countries and networks, and keep an eye on new competitors to stay on top.

Fantasy Sports apps are scoring big in 2025, with massive gains in user engagement and revenue. Sports Betting apps, on the other hand, are facing a slump — though not without some bright spots. In this blog, we break down the key takeaways from our NFL Season by the Numbers report with AppsFlyer, including platform performance, subgenre shifts, and what marketers need to watch.

The gig economy has rebounded with fierce competitive battles, shifting power from West to East. We'll explore how Rideshare is capitalizing on sustained momentum while Food Delivery stages a massive comeback, fueled by India's hyper-growth. Plus, we detail the strategic alliances (like DoorDash and Lyft) and multi-million dollar ad wars driving the fight for audience expansion.