State of AI Apps Report 2025 is Live!
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Reduce cost of acquisition (CAC)
See how top players and competitors use paid campaigns to attract and keep users, and where they focus their ad spend. Quickly check their share of voice across top ad networks and regions.
Understand competitor channel strategies
Optimize ad creatives at launch and adapt strategies in real time
Identify top-performing creatives and messaging trends
Expedite creative implementation
Be the first to know about advertisers or creatives that are taking SOV; gain creative best practices and launch with pre-optimized creatives. Identify top-performing creatives and adapt messaging strategies in real time; design creatives that resonate with your target audience.
Understand audience behavior
See where competitors target your audience and which formats are most successful. Then, adjust your media buying strategies to drive more eyeballs and reduce A/B testing.
Gain competitive edge and stay agile
Keep up with market shifts and trends to stay ahead. Track where big players are spending on ads across countries and networks, and keep an eye on new competitors to stay on top.
Sensor Tower Blog
Mobile App Insights • October 2025
State of Food Delivery & Rideshare Apps 2025: The Gig Economy is Bigger Than Ever
The gig economy has rebounded with fierce competitive battles, shifting power from West to East. We'll explore how Rideshare is capitalizing on sustained momentum while Food Delivery stages a massive comeback, fueled by India's hyper-growth. Plus, we detail the strategic alliances (like DoorDash and Lyft) and multi-million dollar ad wars driving the fight for audience expansion.
Audience Insights • September 2025
From Audience to Impact: A guide to audience-led planning with Audience Insights
A deep understanding of your audience is the foundation of every successful marketing strategy. This planning guide offers data-driven ways to refine your targeting, identify growth opportunities through new segments, align creative and media with real behavioral patterns, using Audience Insights from Sensor Tower!
App Advertising Insights • September 2025
State of Digital Advertising 2025: US Ad Spend Hits $137 Billion
US digital ad spend hit $137 billion in 2025, with impressions climbing to over 16 trillion. Brands across industry are sharpening their strategies as trends around AI, retail media, and more continue to reshape the future of the industry.