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Audience Insights
Target audiences based on what they actually do.

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Finance

Inform critical financial decisions with true-to-life insights on the mobile economy

Analyst, NYC-based Hedge Fund ($2bn AUM)

"Sensor Tower’s Consumer Intelligence offers a critical lever for us to make important investment decisions on behalf of our clients, and ensure we’re staying on top of key market-moving trends in mobile."

Gain unprecedented insight into the performance of the world’s biggest mobile apps

Social networks, hit games, and major media companies are all engaging deeply on mobile, but understanding the global impact of their success can be difficult. Leverage usage and engagement data, powered by Sensor Tower’s robust and insightful proprietary panel, alongside install and revenue estimates to gain an enhanced understanding of a mobile app’s performance across a quarter or year.

See real-life, granular mobile behaviors from key demographics

Segmenting audiences can be a useful way to understand engagement in context -- are apps really resonating with key demographics that position them for market dominance. Create unique cohorts based on app or category engagement, and compare major global apps’ performance within that demographic. Plus, dive deep into demographics to better understand the market of users an app is chasing.

Measure Performance

Gain clear benchmarks on the performance of mobile companies

Analyze Audiences

Compare real-life usage data and contextualize engagement

Articulate Engagement

Drill down into granular mobile engagement at the hourly level

Understand nuances in daily engagement from the most core users

With the world’s biggest apps already maxing out the number of potential users on mobile, a key engagement vector is an app’s “stickiness.” Break down the patterns of a major app’s most core users to understand the number of sessions and peak usage times and determine how often and how long users are actively engaging. Plus, drill down into the total time spent and map how the most engaged Daily Active Users are spending their time. With these key metrics, your team can stitch together exactly how sticky a successful app really is.

Sensor Tower Blog

Q3 2024 Digital Market Index: Consumer Spend on Mobile Raced Past $100 Billion in Record Time in 2024

Consumer spending in mobile apps only accelerated in Q3 2024, climbing more than 12% year-over-year globally. Digital advertising also achieved double-digit growth in the United States with ad spend up 10% YoY.

State of Digital Marketing 2024 Resource Page - V2 R1

State of Digital Advertising 2024: US Digital Ad Spend Reached $117 Billion over the Past 12 Months

Digital advertising continued its rise into 2024, with double-digit year-over-year growth in all 11 included countries. US ad spend climbed 17% YoY.

MMM: Netflix Ventures into Live Sports as Sportsbook Apps Spike Ahead of Boxing Match

The Jake Paul vs Mike Tyson fight was not only a boon to Netflix, but it also created the second-highest DoD spike in US downloads across the top sportsbook apps in 2024 YTD. The spike in downloads indicates a sports betting opportunity, while creative text analysis finds that most of the top sportsbook apps barely promoted the fight across their digital channels.