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Solution:

Corporate Development

Develop a comprehensive, data-driven strategy to target and acquire growing companies

Trusted by Leaders in Mobile

Andrew Nam, Lead Manager, Strategy and Business Operations, Duolingo

"Sensor Tower's become a core part of our industry and competitive analysis, providing visibility into the global mobile landscape, as well as many international markets of interest."

Identify the best acquisition targets before the competition

As new apps hit the market every single day, Sensor Tower’s datasets quickly sift through the noise to find the best acquisition targets. Leverage Sensor Tower Global Fields to narrow apps down by date released or monthly downloads, and Align By Launch to see growth in context to find standouts in the mobile ecosystem.

Assess readiness and monitor prospects automatically

Sensor Tower’s flexible tagging system allows for easy groupings of prospects into cohorts, automatically populating our most compelling data views in a streamlined workflow built for teams. Plus, set up email and Slack alerts when prospects hit certain targets in growth or revenue to ensure a prospect is at the right stage for contact.

Identify Up-and-Comers

Create a customized group of companies that fit your acquisition targets

Right-Time Prospects

Easily monitor prospects and stay up-to-date with real-time alerts

Seize Opportunities

Pull compelling data for your acquisition strategy

Holistically compare prospects with diverse datasets

With so many opportunities for acquisition, Sensor Tower offers critical data to benchmark performance among similar targets across a variety of views. Take advantage of Sensor Tower’s Revenue Per Download (RPD) or Average Revenue Per Daily Active User (ARPDAU) metrics to dive deeper into retention and performance, or layer filters from other products to qualify growth in a few simple clicks.

Sensor Tower Blog

Q3 2024 Digital Market Index: Consumer Spend on Mobile Raced Past $100 Billion in Record Time in 2024

Consumer spending in mobile apps only accelerated in Q3 2024, climbing more than 12% year-over-year globally. Digital advertising also achieved double-digit growth in the United States with ad spend up 10% YoY.

State of Digital Marketing 2024 Resource Page - V2 R1

State of Digital Advertising 2024: US Digital Ad Spend Reached $117 Billion over the Past 12 Months

Digital advertising continued its rise into 2024, with double-digit year-over-year growth in all 11 included countries. US ad spend climbed 17% YoY.

MMM: Netflix Ventures into Live Sports as Sportsbook Apps Spike Ahead of Boxing Match

The Jake Paul vs Mike Tyson fight was not only a boon to Netflix, but it also created the second-highest DoD spike in US downloads across the top sportsbook apps in 2024 YTD. The spike in downloads indicates a sports betting opportunity, while creative text analysis finds that most of the top sportsbook apps barely promoted the fight across their digital channels.