State of AI Apps Report 2025 is Live!
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Andrew Nam, Lead Manager, Strategy and Business Operations, Duolingo
"Sensor Tower's become a core part of our industry and competitive analysis, providing visibility into the global mobile landscape, as well as many international markets of interest."
Identify the best acquisition targets before the competition
As new apps hit the market every single day, Sensor Tower’s datasets quickly sift through the noise to find the best acquisition targets. Leverage Sensor Tower Global Fields to narrow apps down by date released or monthly downloads, and Align By Launch to see growth in context to find standouts in the mobile ecosystem.
Assess readiness and monitor prospects automatically
Sensor Tower’s flexible tagging system allows for easy groupings of prospects into cohorts, automatically populating our most compelling data views in a streamlined workflow built for teams. Plus, set up email and Slack alerts when prospects hit certain targets in growth or revenue to ensure a prospect is at the right stage for contact.
Holistically compare prospects with diverse datasets
With so many opportunities for acquisition, Sensor Tower offers critical data to benchmark performance among similar targets across a variety of views. Take advantage of Sensor Tower’s Revenue Per Download (RPD) or Average Revenue Per Daily Active User (ARPDAU) metrics to dive deeper into retention and performance, or layer filters from other products to qualify growth in a few simple clicks.
Identify up-and-comers
Create a customized group of companies that fit your acquisition targets
Right-time prospects
Easily monitor prospects and stay up-to-date with real-time alerts
Seize opportunities
Pull compelling data for your acquisition strategy
Sensor Tower Blog
Mobile App Insights • October 2025
State of Food Delivery & Rideshare Apps 2025: The Gig Economy is Bigger Than Ever
The gig economy has rebounded with fierce competitive battles, shifting power from West to East. We'll explore how Rideshare is capitalizing on sustained momentum while Food Delivery stages a massive comeback, fueled by India's hyper-growth. Plus, we detail the strategic alliances (like DoorDash and Lyft) and multi-million dollar ad wars driving the fight for audience expansion.
Audience Insights • September 2025
From Audience to Impact: A guide to audience-led planning with Audience Insights
A deep understanding of your audience is the foundation of every successful marketing strategy. This planning guide offers data-driven ways to refine your targeting, identify growth opportunities through new segments, align creative and media with real behavioral patterns, using Audience Insights from Sensor Tower!
App Advertising Insights • September 2025
State of Digital Advertising 2025: US Ad Spend Hits $137 Billion
US digital ad spend hit $137 billion in 2025, with impressions climbing to over 16 trillion. Brands across industry are sharpening their strategies as trends around AI, retail media, and more continue to reshape the future of the industry.