State of AI Apps Report 2025 is Live!
"Sensor Tower's become a core part of our industry and competitive analysis, providing visibility into the global mobile landscape, as well as many international markets of interest."

As new apps hit the market every single day, Sensor Tower’s datasets quickly sift through the noise to find the best acquisition targets. Leverage Sensor Tower Global Fields to narrow apps down by date released or monthly downloads, and Align By Launch to see growth in context to find standouts in the mobile ecosystem.

Sensor Tower’s flexible tagging system allows for easy groupings of prospects into cohorts, automatically populating our most compelling data views in a streamlined workflow built for teams. Plus, set up email and Slack alerts when prospects hit certain targets in growth or revenue to ensure a prospect is at the right stage for contact.

With so many opportunities for acquisition, Sensor Tower offers critical data to benchmark performance among similar targets across a variety of views. Take advantage of Sensor Tower’s Revenue Per Download (RPD) or Average Revenue Per Daily Active User (ARPDAU) metrics to dive deeper into retention and performance, or layer filters from other products to qualify growth in a few simple clicks.
Create a customized group of companies that fit your acquisition targets
Easily monitor prospects and stay up-to-date with real-time alerts
Pull compelling data for your acquisition strategy

Fantasy Sports apps are scoring big in 2025, with massive gains in user engagement and revenue. Sports Betting apps, on the other hand, are facing a slump — though not without some bright spots. In this blog, we break down the key takeaways from our NFL Season by the Numbers report with AppsFlyer, including platform performance, subgenre shifts, and what marketers need to watch.

The gig economy has rebounded with fierce competitive battles, shifting power from West to East. We'll explore how Rideshare is capitalizing on sustained momentum while Food Delivery stages a massive comeback, fueled by India's hyper-growth. Plus, we detail the strategic alliances (like DoorDash and Lyft) and multi-million dollar ad wars driving the fight for audience expansion.