State of AI Apps Report 2025 is Live!
Trusted by leaders in mobile
Connect web and app insights to understand the full consumer journey.
Correlate website engagement metrics with app activity and digital ad insights to reveal the marketing drivers behind performance shifts and optimize ROI.
Complement mobile app usage and engagement metrics with web data to unlock a full digital journey
Understand differences between desktop web and mobile web usage to spot growth opportunities
Run competitive benchmarking with deduplicated user data across web and mobile to evaluate platform stickiness
Identify which ad channels drive web traffic, engagement and ROI
See which ad channels drive website traffic and revenue. Compare performance across media partners, and analyze traffic channels – including Gen AI – to see which platforms fuel growth.
Discover where your audience converts across desktop and mobile web
See how audiences engage with your websites to decide where to spend – mobile, desktop, or both. With path and duration insights, uncover where users convert, drop off, or spend the most time.
Benchmark website traffic and engagement to seize opportunities.
Compare your site’s web traffic and engagement with competitors to reveal growth trends, potential partnerships, and emerging strategies.
Who benefits from Web Insights?
Performance marketers
Optimize digital spend by understanding what drives traffic and conversions across desktop and mobile web.
Growth and UA teams
Identify the best channels driving app downloads and website visitors.
Strategists and researchers
Find growth opportunities by closely tracking omnichannel user behavior in your industry and among competitors.
Institutional Investors
Evaluate market trends, find investment opportunities, and enrich due diligence with web and app traffic data.
Sensor Tower Blog
Audience Insights • September 2025
From Audience to Impact: A guide to audience-led planning with Audience Insights
A deep understanding of your audience is the foundation of every successful marketing strategy. This planning guide offers data-driven ways to refine your targeting, identify growth opportunities through new segments, align creative and media with real behavioral patterns, using Audience Insights from Sensor Tower!
App Advertising Insights • September 2025
State of Digital Advertising 2025: US Ad Spend Hits $137 Billion
US digital ad spend hit $137 billion in 2025, with impressions climbing to over 16 trillion. Brands across industry are sharpening their strategies as trends around AI, retail media, and more continue to reshape the future of the industry.
