We’ve acquired Video Game Insights (VGI)!
The world’s most innovative game companies trust Sensor Tower
Albert Custodio Martinez, Director of Product and LiveOps, Square Enix
"Sensor Tower is a key tool for our team in order to analyze the market at all levels from a quantitative point of view. Their level of support and collaboration has also been remarkable - very proactive and responsive with our team. [Sensor Tower is] a user-centric company that listens, understands, and prioritizes in their roadmap the features that will be useful for their customers."
Sensor Tower provides a suite of products focused on the gaming industry that enables game developers, publishers, and investors to develop deep insights into the market.
Track shifts across the global games market
Mobile App Insights and Video Game Insights by Sensor Tower (VGI) enable you to track the entire $200Bn+ games industry with estimates for Mobile App, PC (Steam), and Console (Playstation, xBox) games. With data updated daily, you can spot shifts as they happen, including macro trends for downloads, units sold, and revenue by country, genre, sub-genre, and game features. Understand the game features driving greater revenue and playtime, and identify the markets where new games are most likely to gain traction.
Identify the thematic and artistic elements driving game popularity
Use Game IQ to drill down into mobile app game performance by specific genre, sub-genre, and deep tags to get a granular view of games relevant to you. Our comprehensive gaming solutions can unlock insights into the creative elements - like setting, POV, and art style - that drive deeper engagement with your target players. Evaluate time spent in app and average game playtime to understand what styles best capture gamers’ interest.
Forecast trends
Identify market opportunities across Mobile App, PC, and Console
Scale smart
Focus on the monetization and engagement strategies that matter
Find the next hit game
Discover up-and-coming developers ready for acquisition
Win the competition for players’ time
Benchmark against your competitors by comparing revenue, downloads, and purchases across similar games. Time series data empowers you to identify games’ changes in strategy and pricing that spark renewed interest and activity. Compare daily active users and revenue estimates, and look at different games’ monetization strategies to identify how you can best position your game for growth and player engagement.
Optimize your user acquisition strategy with deep insights
Use Pathmatics Digital Advertising Insights product to track where and how top mobile games are advertising - from ad spend and channels to actual creatives. See what’s working for AA and AAA titles across paid campaigns, and use those insights to shape your own UA strategy. For organic growth, our App Store Optimization reports help identify the keywords and trends that improve visibility in the app stores. If you’re launching or tracking Steam games, VGI’s wishlist and revenue metrics show which titles are gaining traction - and how yours stacks up.
Sensor Tower Blog
From Games to the Big Screen: The Impact of IP Across Platforms
As video game franchises hit the big screen, they’re doing more than selling movie tickets; they’re reigniting engagement and driving long-term performance across mobile, console, and PC platforms. Our report breaks down how adaptations like Minecraft, Fallout, and The Last of Us are delivering big returns — and what marketers across verticals can learn from it.
Mobile gaming feature impact spotlight with Sensor Tower’s all-new Deep Tags
In mobile gaming, not all features are created equal. Our latest Mobile Gaming Feature Impact report, powered by Sensor Tower's Game IQ Deep Tags, helps developers cut through the noise to understand which features actually drive engagement, retention, and revenue.
State of Mobile Gaming 2025: The definitive industry report
State of Mobile Gaming 2025 explores the biggest shifts in the industry: from the monetization models driving growth to the ad strategies winning over players. See how casual games surged in the West, developers doubled down on live services, and platforms like TikTok and Applovin reshaped mobile game advertising.