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Gaming

Leverage proprietary market data to stay on the cutting edge of the most competitive category in mobile

The World’s Most Innovative Game Companies Trust Sensor Tower

Albert Custodio Martinez, Director of Product and LiveOps, Square Enix

"Sensor Tower is a key tool for our team in order to analyze the market at all levels from a quantitative point of view. Their level of support and collaboration has been also remarkable being very proactive and responsive with our team. [Sensor Tower is] a user-centric company that listens, understands, and prioritizes in their roadmap the features that will be useful for their customers."

Leverage popular monetization and engagement strategies to build and grow a long-life game

Sensor Tower offers critical metrics that will help you qualify success in the competitive mobile gaming industry. Analyze competitors’ performance by critical composite metrics like Revenue per Download (RPD) or Average Revenue per Daily Active User (ARPDAU). Or, create Custom Alerts to inform you when a competitor has spiked over a certain revenue or download threshold. Stay ahead of trends and make business decisions faster with accurate, contextual mobile data.

Identify the critical thematic and artistic elements driving game popularity

Our constantly evolving, proprietary Genre Taxonomy goes beyond categorizations within the App Store and Google Play to bring nuance and granularity to the world of games. Segment mobile games by subgenre, setting, theme, IP and more to gain an even clearer picture of the key elements that drive installs and revenue for the hottest titles in the market. Plus, filter games by deeper criteria such as all-time publisher revenue or most popular market by downloads, release date, and more.

Forecast Trends

Identify valuable market opportunities untouched in gaming

Scale Smart

Focus on the monetization and engagement strategies that matter

Find The Next Hit Game

Discover up-and-coming developers ready for acquisition

Maintain a data-driven and results-oriented approach to acquiring users

Optimize your organic and paid user acquisition strategies with an iterative, data-driven campaign that ties App Store Optimization practices and advertising Share of Voice to installs. Analyze the top keywords relevant to your game, and determine how potential users are discovering your game. Assess the latest creative trends in game advertising and determine the best ad network to reach your target audience, and develop an iterative and flexible paid advertising cycle.

Sensor Tower Blog

Q3 2024 Digital Market Index: Consumer Spend on Mobile Raced Past $100 Billion in Record Time in 2024

Consumer spending in mobile apps only accelerated in Q3 2024, climbing more than 12% year-over-year globally. Digital advertising also achieved double-digit growth in the United States with ad spend up 10% YoY.

State of Digital Marketing 2024 Resource Page - V2 R1

State of Digital Advertising 2024: US Digital Ad Spend Reached $117 Billion over the Past 12 Months

Digital advertising continued its rise into 2024, with double-digit year-over-year growth in all 11 included countries. US ad spend climbed 17% YoY.

MMM: Netflix Ventures into Live Sports as Sportsbook Apps Spike Ahead of Boxing Match

The Jake Paul vs Mike Tyson fight was not only a boon to Netflix, but it also created the second-highest DoD spike in US downloads across the top sportsbook apps in 2024 YTD. The spike in downloads indicates a sports betting opportunity, while creative text analysis finds that most of the top sportsbook apps barely promoted the fight across their digital channels.