We’ve acquired Video Game Insights (VGI)!
Trusted by the most successful gaming leaders in the business
Break down the vast gaming landscape through proprietary Game IQ filters
Analyze games down to the sub-genre level with the best Game IQ on the market and a dedicated dashboard. Quickly identify top games with a specific mechanic, for example, and view downloads and revenue generated during a selected period for games in both the App Store and Google Play.
Identify trends that drive game revenue and download success
Analyze how top performers convert user acquisition into sustainable revenue
Uncover the next big game
Discover up-and-coming developers ready for acquisition
Break down the biggest trends in games
Understand how elements of games affect overall marketplace performance
Monitor market-wide trends across all gaming sub-genres
Identify how different audience segments are drawn to specific gaming styles, as well as how long those audiences spend on mobile games. View historical download and revenue data and see shifts in the market over time broken out by country or device for more than 70 sub-genres. Filter by sub-genre, theme, art style, monetization, and more, to easily perform competitor research and market analysis.
Stay ahead of the competition with specialized daily alerts
Seamlessly track trends with specialized alerts on the latest game releases, new content, and live-ops events. Utilize unique game intel descriptors to zero-in on key elements for top-performing games, or surface the critical markets driving downloads and revenue to identify the category and market leaders at the game and publisher level.
Sensor Tower Blog
Retail Media Playbook: A Data Driven Guide for Marketers
As retail media becomes the fastest growing, driving force in digital advertising, brands are discovering how to leverage this shift to gain a massive competitive advantage. Using Pathmatics by Sensor Tower’s Retail Media Insights (RMI) we’ll uncover how brands are investing, which strategies are working, and how you can stay ahead.
Stretching the Budget: Inside the Ad Strategies of Top Athleisure Wear Brands
From Fabletics to New Balance, Americans turn to favored brands to help them work out in style. This article examines the top five athleisure wear brands in the U.S. by ad spend, unpacking their differing budget allocations, impression generations, and platform performance.
