State of AI Apps Report 2025 is Live!
Each month, we’ll deliver timely, data-backed insights straight to your inbox; no fluff, just the trends that matter. See what’s happening across key market verticals, catch up on new and emerging trends, and find out what Sensor Tower has coming down the pipeline.
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Exclusive charts and market data across gaming, retail, AI, and more
Breakdowns of emerging trends and what they mean for your strategy
Big ideas and case studies from industry leaders
Event invites, product updates, and insights you won’t find anywhere else
A deep understanding of your audience is the foundation of every successful marketing strategy. This planning guide offers data-driven ways to refine your targeting, identify growth opportunities through new segments, align creative and media with real behavioral patterns, using Audience Insights from Sensor Tower!
US digital ad spend hit $137 billion in 2025, with impressions climbing to over 16 trillion. Brands across industry are sharpening their strategies as trends around AI, retail media, and more continue to reshape the future of the industry.