How to Build an Effective Offer System in Your Game

Offer Systems for LTV Maximization

In this article, we’ll talk about how a well-designed offer system drives LTV growth — and why it’s never about a single lever. ARPU growth comes from multiple sources: Conversion, Repeat Purchases, Average Transaction Value, Demand, etc

But the goal is not just to sell. A good offer system: helps players overcome friction and supports progress at critical moments

Common Myths We’ll Break

• More offers = better performance

• Cheaper offers = best conversion strategy

• Players buy only emotionally / only rationally

These assumptions often lead to overcomplicated, unbalanced systems. We’ll show why they don’t always work, how to avoid these traps, and what actually scales.

What We’ll Cover

(1) Top-performing offer types

We’ll cover the most common offer types – Endless, Login Offers, etc and we’ll also cover the offer formats that are gaining popularity right now. 

(2) Powerful offer triggers When and why offers should appear – and how timing often matters more than value.

(3) Segmentation & Personalization We’ll talk about segmentation and personalization – not only AI / ML, but also what you need to understand about your players and how to use these signals effectively. We’ll break down practical frameworks like RFM, Total Money, Average Transaction Value, and more.

(4) Building a system, not a single offer We’ll show how to build not just one good offer, but a coherent offer system where offers work in synergy instead of cannibalizing each other – with clear examples from Travel Town and Disney Solitaire

(5) Balance & Economy Finally, we’ll dive into Economy and Balance: how to calculate value correctly so it’s mathematically sound, sustainable for the game, and still attractive ‘at a glance’ for players.

Download the full report here.