2025 State of Mobile is Live!
Product:
Retail Media Insights
Are you ready to see how your competitors are investing in retail media networks?
Trusted by leaders in mobile
Understand retailer spend, share of wallet, impressions, and share of voice for all competing brands and products
Pathmatics Retail Media Insights provides marketers with complete visibility into the co-branded digital advertising ecosystem and retail media networks. Your customized marketing Intelligence reports empower you with a view into spend, media mix, impressions and share of voice for display, video, mobile, OTT and paid social across your selected retail partners and competitors.
Understand share of voice across digital channels
Compare which channels brands are investing in to inform your spend.
Evaluate your competitors’ social ad campaigns
Discover how your ad strategies compare to the competition.
Know which ad types are dominating
View the digital media creative types that competitor brands use the most.
Benchmark your co-branded campaigns against your competitors’ to understand seasonality and trends
Discover how and when competitors’ products are being promoted on retail channels and view spend and impression data to determine where and how you should be investing. Access granular details on how competitors are representing themselves to retail audiences in their ad campaigns across ad channels
Uncover retailer media network and competitor media mix and marketing strategy
Identify how much spend retailers put behind co-branded campaigns, who invests the most, and on which digital channels they focus. Determine if retailers are more loyal to one specific brand as well as which retailer has more diversity in the products and categories they advertise on their network.
Ready to find out more about your competition?
Sensor Tower Blog
State of Mobile Gaming 2025: The definitive industry report
State of Mobile Gaming 2025 explores the biggest shifts in the industry: from the monetization models driving growth to the ad strategies winning over players. See how casual games surged in the West, developers doubled down on live services, and platforms like TikTok and Applovin reshaped mobile game advertising.
Q4 2024 Digital Market Index: The Digital Economy Closes 2024 with New Records Across Mobile and Advertising
In-app purchase revenue on mobile apps reached $39.4 billion, up a healthy 13.5% year-over-year. Digital advertising also hit a new high in the United States as advertisers ramped up spend during the holiday season.
