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Retail Media Insights
Get the full omnichannel view with visibility into the co-branded campaigns, retail media networks, and the broader digital advertising landscape.
Trusted by leaders in mobile
Optimize your omnichannel media strategy
Get a full view of how retail media fits into the broader digital advertising landscape. Uncover how your competitors allocate spend across channels like offsite and onsite display, offsite social, video, and OTT. Identify when they shift tactics, like expanding into other RMNs or ramping up co-branded campaigns, to refine your own media mix and stay ahead of evolving shopper behavior.
Understand share of voice across digital channels
Compare which channels brands are investing in to inform your spend.
Evaluate your competitors’ social ad campaigns
Discover how your ad strategies compare to the competition.
Know which ad types are dominating
View the digital media creative types that competitor brands use the most.
Benchmark against competitors to reach more high-intent shoppers
Track which brands are growing their share of voice in your category and what RMNs they’re testing or doubling down on. Compare campaign timing, retailer selection, and promoted products to find white space and make smarter investment decisions throughout the year.
Strengthen your retailer relationships
Understand how retailers support brands and categories through their media networks. See who’s receiving the most impressions and investment, what products are being prioritized, and which digital channels are favored. Use these insights to drive for the right placements to achieve your goals.
Attract top advertisers to your retail media network
Identify which brands and product lines are ramping up investment in retail and digital media. Approach them with timely, tailored opportunities, supported by real data on market activity and competitor moves. Anticipate advertisers’ needs to become their preferred partner for driving performance and scale.
Frequently Asked Questions
1. What is Retail Media Insights?
Retail Media Insights is the only competitive digital advertising intelligence solution that provides visibility into brand advertising strategies across retail media networks (RMNs), co-branded campaigns, and creative performance across digital channels. It helps brands evaluate how competitors allocate spend across offsite and onsite display, social, video, and other retail media channels.
2. What data does Retail Media Insights provide?
Retail Media Insights offers:
Share of voice across retail media networks
Onsite and offsite ad campaigns
Competitor ad strategies and campaign timing
Retail media network performance and asset strategies
Ad creatives, spend, and messaging
3. Who uses Retail Media Insights?
Our customers include:
Marketers
Ad Sales
Growth teams
Digital advertisers and paid media strategists
Brand strategists
Media and creative agencies
Leading Retail Media Networks
4. How can Retail Media Insights improve campaign performance?
By uncovering competitor tactics, co-branding activity, and RMN selection trends, teams can refine their media strategies and invest where they find white space or strategic advantage.
5. Can I use Retail Media Insights to benchmark ads across channels?
Yes. You can compare how brands allocate advertising resources across digital channels and RMNs to help teams understand spend distribution, impact, and share of voice.
6. How does Retail Media Insights help with retailer relationships?
By gaining insight into which products and brands receive the most investment on specific RMNs, marketers can identify white space and negotiate better placements with retailers. In addition RMNs use Retail Media Insights to understand current share of wallet with leading brands and identify opportunities for growth.
7. How does Retail Media Insights fit into Sensor Tower’s analytics ecosystem?
Retail Media Insights is part of the Pathmatics Digital Advertising Suite, giving you a complete omnichannel view of digital advertising campaigns. Paired with Sensor Tower’s Mobile App Insights and Web Insights, you can unlock full visibility across the digital ecosystem.
Sensor Tower Blog
App Advertising Insights • September 2025
State of Digital Advertising 2025: US Ad Spend Hits $137 Billion
US digital ad spend hit $137 billion in 2025, with impressions climbing to over 16 trillion. Brands across industry are sharpening their strategies as trends around AI, retail media, and more continue to reshape the future of the industry.
Retail Media Insights • April 2025
Retail Media Playbook: A Data Driven Guide for Marketers
As retail media becomes the fastest growing, driving force in digital advertising, brands are discovering how to leverage this shift to gain a massive competitive advantage. Using Pathmatics by Sensor Tower’s Retail Media Insights (RMI) we’ll uncover how brands are investing, which strategies are working, and how you can stay ahead.