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BrandsLaunch and accelerate your mobile channel growth
GamingStay ahead of the latest mobile gaming trends
FinanceInform investment and strategic decisions
Publishers & Ad TechIdentify and target the best leads for your solution
Streamline campaigns with network and creative data
Build mobile growth with key competitive analysis
Dive deep into mobile's cutting-edge technologies
Analyze granular, true-to-life mobile usage data
Generate deep insights with accurate app store data
Leverage global mobile user engagement insights
Map industry-based spend across digital ad channels
Improve the way your application talks
Trusted by Leaders in Mobile
Create engagement benchmarks for the world’s biggest apps
Discover relevant user behavior trends in the mobile app economy and compare engagement performance among the world’s biggest apps. From social networks to SVOD platforms and gig economy apps, understand user behavior by mobile category, or groups of select apps. Zoom into time spent by different time segments, and discover session counts over a preselected time series to see what real-world engagement looks like for these major players.
Set benchmarks for real-world app performance
Estimate the success of top apps with proprietary panel data
Get a clear, unfiltered picture of user retention
Articulate actual week-to-week retention, session count and time spent
Assess the apps that compete for the same audience
Segment user engagement by important category or app-level behaviors
Develop custom cohorts and analyze segmented retention
Define engagement benchmarks and churn behaviors for a unique subset of users, and measure user behaviors with your own custom segmentation of real-life user data. Plus, gauge the performance of a major app relative to engagement across a broader category and identify user groups that are predisposed to use a certain app or group of apps, and understand unique retention insights that show a major app’s week-to-week user retention across a given time series.
Articulate day-to-day mobile behaviors
Our proprietary user panel allows for an in-depth look at user behavior at the day level. Take user behavior analysis one step further by showing how users engage on an hourly basis with a major app, and uncovering differences in usage between apps in a similar category. Plus, compare hourly usage behavior between the U.S. and a global audience to see how different markets engage with an app.
Analyst, NYC-based Hedge Fund ($2bn AUM)
“Sensor Tower’s Consumer Intelligence offers a critical lever for us to make important investment decisions on behalf of our clients, and ensure we’re staying on top of key market-moving trends in mobile.”
Sensor Tower Blog
State of App Engagement 2021: Average Monthly Active Users of the World's Top 500 Apps Surpassed 90 Million in Q2
Sensor Tower's new report reveals MAUs among the top apps worldwide have increased steadily, climbing 8.4 percent year-over-year in Q2 2021.
See Granular Usage Trends for the Biggest Apps with Sensor Tower Consumer Intelligence
Sensor Tower's latest product offers an unprecedented look into user behavior for global mobile titans.
Usage of Mobile Video Conferencing Apps Including Zoom Grew 150% in the First Half of 2021
Sensor Tower data reveals that Zoom, Microsoft Teams, and Google Meet saw their MAUs grow 151% Y/Y in H1 2021