We’ve acquired Playliner!
Trusted by leaders in mobile
![[Rebranding] Product Page - App Performance Insights Img](http://images.ctfassets.net/vfkpgemp7ek3/7u7wrdkhIS09h3TAwb5fE6/fa6a6313a223a5b82f5adc851d5cf97b/App_Performance_-_Run_market_research.png "[Rebranding] Product Page - App Performance Insights Img")
Run market research and analyze competitor moves
Understand mobile market trends, identify low-hanging fruit and emerging threats. Benchmark your app performance against top competitors to identify weaknesses in your strategies.
![[Rebranding] Product Page - App Performance - Icon 1](http://images.ctfassets.net/vfkpgemp7ek3/19EOGV9oeH6g4gRWG3pOUy/c3fea38139dd1c4f73ee579896ded3e2/app-performance-1.svg "[Rebranding] Product Page - App Performance - Icon 1")
Track market trends and locate new growth opportunities
![[Rebranding] Product Page - App Performance - Icon 2](http://images.ctfassets.net/vfkpgemp7ek3/6iPQZwCwGOeOXxmabH1Wcz/186569c92ce0ead8d57680482595f931/app-performance-2.svg "[Rebranding] Product Page - App Performance - Icon 2")
Benchmark against competitor strategies
![[Rebranding] Product Page - App Performance - Icon 3](http://images.ctfassets.net/vfkpgemp7ek3/1JWz0MCva31xcxQxFuBefb/60025598e5a6a15294f008143e4e37aa/app-performance-3.svg "[Rebranding] Product Page - App Performance - Icon 3")
Provide a best-in-class customer experience for your apps
![[Rebranding] Product Page - App Performance Insights - Img 2](http://images.ctfassets.net/vfkpgemp7ek3/1v5aoYIHiBSE9IwDCVnLaG/a1ccaa737041a4f0c2c5ce45b3a2e092/App_Performance_-_Create_mobile_apps_that_stick.png "[Rebranding] Product Page - App Performance Insights - Img 2")
Create mobile apps that stick
Shape your product roadmap based on user sentiment; analyze the impact of updates and events on engagement, retention, and monetization.
![[Rebranding] Product Page - App Performance Insights - Img 3](http://images.ctfassets.net/vfkpgemp7ek3/5gzva2MnCIh0YB2usn6h8I/1a99cacae64c8dd48123cf0a1149512b/App_Performance_-_Drive_organic_app_growth.png "[Rebranding] Product Page - App Performance Insights - Img 3")
Drive organic app growth in stores
Optimize your store listings, assess keyword opportunities, see how your competitors stand out; analyze the impact of Apple Search Ads campaigns and where to outbid your competition.
![[Rebranding] Product Page - App Performance Insights - Img 4](http://images.ctfassets.net/vfkpgemp7ek3/7lasnNkQu3iN2n0jECqpTa/72605cd9ce7b1e1db8a71001db2600b8/App_Performance_-_Create_lead_lists.png "[Rebranding] Product Page - App Performance Insights - Img 4")
Create lead lists and powerful sales pitches
Build a lead generation list of apps or publishers that fit your ICP to reduce prospecting time and fuel your sales conversations.
![[Rebranding] Product Page - App Performance Insights - Img 5](http://images.ctfassets.net/vfkpgemp7ek3/7rS2J650mAlEbKlD65q4Q5/9ffc5084440a062c52e0f00f8d978392/App_Performance_-_Amplify_M_A.png "[Rebranding] Product Page - App Performance Insights - Img 5")
Amplify M&A and investor relations
Identify target companies for M&A that would fit your portfolio; compare your app against the market to support your investor conversations.
Sensor Tower Blog
Sensor Tower • June 2025
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AI is transforming the digital world at breakneck speed — and brands that harness it early are pulling ahead. From discoverability to advertising, AI is reshaping how businesses connect, create, and compete. Our latest report, "AI’s Everyday Evolution", uncovers the trends driving this shift — including top prompt categories, fast-growing AI subgenres, and how LLMs are shaping content referral traffic.
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