2025 State of Mobile is Live!
Trusted by leaders in mobile
![[Rebranding] Product Page - App Performance Insights Img](http://images.ctfassets.net/vfkpgemp7ek3/7u7wrdkhIS09h3TAwb5fE6/fa6a6313a223a5b82f5adc851d5cf97b/App_Performance_-_Run_market_research.png "[Rebranding] Product Page - App Performance Insights Img")
Run market research and analyze competitor moves
Understand mobile market trends, identify low-hanging fruit and emerging threats. Benchmark your app performance against top competitors to identify weaknesses in your strategies.
![[Rebranding] Product Page - App Performance - Icon 1](http://images.ctfassets.net/vfkpgemp7ek3/19EOGV9oeH6g4gRWG3pOUy/c3fea38139dd1c4f73ee579896ded3e2/app-performance-1.svg "[Rebranding] Product Page - App Performance - Icon 1")
Track market trends and locate new growth opportunities
![[Rebranding] Product Page - App Performance - Icon 2](http://images.ctfassets.net/vfkpgemp7ek3/6iPQZwCwGOeOXxmabH1Wcz/186569c92ce0ead8d57680482595f931/app-performance-2.svg "[Rebranding] Product Page - App Performance - Icon 2")
Benchmark against competitor strategies
![[Rebranding] Product Page - App Performance - Icon 3](http://images.ctfassets.net/vfkpgemp7ek3/1JWz0MCva31xcxQxFuBefb/60025598e5a6a15294f008143e4e37aa/app-performance-3.svg "[Rebranding] Product Page - App Performance - Icon 3")
Provide a best-in-class customer experience for your apps
![[Rebranding] Product Page - App Performance Insights - Img 2](http://images.ctfassets.net/vfkpgemp7ek3/1v5aoYIHiBSE9IwDCVnLaG/a1ccaa737041a4f0c2c5ce45b3a2e092/App_Performance_-_Create_mobile_apps_that_stick.png "[Rebranding] Product Page - App Performance Insights - Img 2")
Create mobile apps that stick
Shape your product roadmap based on user sentiment; analyze the impact of updates and events on engagement, retention, and monetization.
![[Rebranding] Product Page - App Performance Insights - Img 3](http://images.ctfassets.net/vfkpgemp7ek3/5gzva2MnCIh0YB2usn6h8I/1a99cacae64c8dd48123cf0a1149512b/App_Performance_-_Drive_organic_app_growth.png "[Rebranding] Product Page - App Performance Insights - Img 3")
Drive organic app growth in stores
Optimize your store listings, assess keyword opportunities, see how your competitors stand out; analyze the impact of Apple Search Ads campaigns and where to outbid your competition.
![[Rebranding] Product Page - App Performance Insights - Img 4](http://images.ctfassets.net/vfkpgemp7ek3/7lasnNkQu3iN2n0jECqpTa/72605cd9ce7b1e1db8a71001db2600b8/App_Performance_-_Create_lead_lists.png "[Rebranding] Product Page - App Performance Insights - Img 4")
Create lead lists and powerful sales pitches
Build a lead generation list of apps or publishers that fit your ICP to reduce prospecting time and fuel your sales conversations.
![[Rebranding] Product Page - App Performance Insights - Img 5](http://images.ctfassets.net/vfkpgemp7ek3/7rS2J650mAlEbKlD65q4Q5/9ffc5084440a062c52e0f00f8d978392/App_Performance_-_Amplify_M_A.png "[Rebranding] Product Page - App Performance Insights - Img 5")
Amplify M&A and investor relations
Identify target companies for M&A that would fit your portfolio; compare your app against the market to support your investor conversations.
Sensor Tower Blog
State of Mobile Gaming 2025: The definitive industry report
State of Mobile Gaming 2025 explores the biggest shifts in the industry: from the monetization models driving growth to the ad strategies winning over players. See how casual games surged in the West, developers doubled down on live services, and platforms like TikTok and Applovin reshaped mobile game advertising.
Q4 2024 Digital Market Index: The Digital Economy Closes 2024 with New Records Across Mobile and Advertising
In-app purchase revenue on mobile apps reached $39.4 billion, up a healthy 13.5% year-over-year. Digital advertising also hit a new high in the United States as advertisers ramped up spend during the holiday season.
