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Ad Intelligence

Optimize paid campaigns with critical insight into the networks and ad creatives that are delivering a majority share of voice on mobile

Trusted by Leaders in Mobile

Decode competitive paid campaigns

Inform your mobile ad strategy with insights on top advertisers, publishers and networks. Learn which publishers are delivering ads on key networks by share of voice, and which apps are moving the most ad inventory on a given network. Plus, chart how ads have grown over time on different ad networks, and apply category, device and custom tags to uncover competitors’ ad strategy.

Invest in the right networks for your app

Understand which apps are commanding share of voice and driving installs

Find and adopt cutting-edge creative trends

From static to video to playable, track all the best creative ad trends

Create an adaptive advertising cycle

Apply emerging best practices to paid acquisition strategies post-IDFA

Develop killer ad creatives

Sensor Tower’s Creative Gallery highlights the top-performing ads across major mobile networks, so your team can quickly detect which creative campaigns are driving share of voice. Plus, determine how banner, video, and full-screen ads are driving share of voice and downloads, and learn how to approach ads on apps that manage their own ad publishing, such as Facebook, Pinterest, and Instagram and TikTok.

ST Ad Intelligence App Network Impressions

Find your most effective ad network

Finding the right network is critical, so assess the options with a side-by-side comparison of all major mobile ad networks. From YouTube to Snapchat, see how a particular app is performing in share of voice over time across all networks where they have creative bids. Plus, quickly determine which ad networks are right for your app by viewing network share of voice alongside app store category rankings.

Bryan Tims, Senior Graphic Designer, Current Mobile

“Sensor Tower helps keep Current Mobile competitive in our market with their analytics and features. As a designer, I find their Ad Intelligence focusing on creatives helps me gain an edge in our markets."

Sensor Tower Blog

Q3 2024 Digital Market Index: Consumer Spend on Mobile Raced Past $100 Billion in Record Time in 2024

Consumer spending in mobile apps only accelerated in Q3 2024, climbing more than 12% year-over-year globally. Digital advertising also achieved double-digit growth in the United States with ad spend up 10% YoY.

State of Digital Marketing 2024 Resource Page - V2 R1

State of Digital Advertising 2024: US Digital Ad Spend Reached $117 Billion over the Past 12 Months

Digital advertising continued its rise into 2024, with double-digit year-over-year growth in all 11 included countries. US ad spend climbed 17% YoY.

MMM: Netflix Ventures into Live Sports as Sportsbook Apps Spike Ahead of Boxing Match

The Jake Paul vs Mike Tyson fight was not only a boon to Netflix, but it also created the second-highest DoD spike in US downloads across the top sportsbook apps in 2024 YTD. The spike in downloads indicates a sports betting opportunity, while creative text analysis finds that most of the top sportsbook apps barely promoted the fight across their digital channels.