Expanding Digital Intelligence: Introducing Web Insights

Bridging the Gap Between Web and Mobile Engagement

Digital consumer behavior has never before spanned as many surfaces. People move seamlessly between desktop web, mobile web, and mobile apps, engaging with content across multiple touchpoints. Yet, businesses still struggle to get a complete picture of how these behaviors connect.

Without visibility into how audiences navigate between platforms, it’s harder to optimize marketing strategies, allocate budgets effectively, and stay ahead of competitors.

At Sensor Tower, our mission is to measure the world’s digital economy and empower businesses with data-driven insights. We've built industry-leading solutions for mobile app performance, advertising intelligence, and audience insights — helping our customers understand and navigate the digital landscape.

Now, we’re taking another major step forward.

🚀 Introducing Web Insights (Beta) — a powerful new solution that brings desktop and mobile web intelligence into the Sensor Tower ecosystem, giving businesses an unparalleled, cross-platform view of digital engagement.

For the first time, you can connect the dots between web and mobile app behavior — deduplicating users across platforms to reveal how consumers engage with both web and apps for a single brand, unlocking a truly complete picture of digital interaction.

What is Web Insights?

Web Insights is the latest addition to our intelligence suite, delivering daily, weekly, and monthly unique visitor data for both desktop and mobile web. This powerful new dataset enables users to:

• Understand cross-platform engagement: See how audiences navigate between desktop web, mobile web, and apps.

• Compare web usage trends: Benchmark web activity against competitors to uncover key market shifts.

• Optimize performance across channels: Identify which web channels drive app downloads, revenue, and user retention.

• Gain a competitive edge: Track digital trends across thousands of websites and make data-driven decisions faster.

Here’s a sneak peek of how Web Insights provides real-time visibility into web usage trends.

In this example, you can see a breakdown of daily unique visitors across desktop and mobile web, helping businesses track multi-channel user behavior and optimize their strategies accordingly.

Why are we building it? 

• Fragmented visibility is holding businesses back.

Companies investing in digital growth struggle to measure web and app engagement side by side. Most market intelligence tools focus on either mobile or web—but not both.

• Our customers have long needed more comprehensive insights.

Leading brands, gaming publishers, and investors have requested better visibility into how their audiences move across platforms. This feature has been shaped by direct feedback and demand from our customers.

• Sensor Tower is the only platform that can connect web and mobile app ecosystems.

With first-party proprietary panel data, Sensor Tower is uniquely positioned to provide a 360° view of digital consumer behavior across all major digital platforms.

Who should use Web Insights?

• Performance marketers to optimize digital spend across desktop and mobile web.

• Growth & UA teams to identify the best channels driving app downloads.

• Brands & mobile-first companies to understand multi-channel user behavior and refine acquisition strategies.

• Investors to evaluate market trends and make data-backed decisions.

What’s Next?

We’re launching Web Insights in Beta with core capabilities, but this is just the beginning. Here’s what’s coming next:

• Spring 2025: Expanded coverage with deeper country insights.

• Fall 2025: API support & web-to-app engagement tracking.

• Beyond: More advanced reporting & custom segmentation.

We’re committed to continuous innovation, ensuring Web Insights evolves to provide even greater value to our customers.

Want to learn more? Contact us, or request a demo.