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产品：
零售媒体洞察
通过对联名品牌活动、零售媒体网络，以及更广泛的数字广告生态的洞察，全方位掌握全渠道市场动态
倍受移动行业领先企业的信赖
优化您的全渠道媒体策略
全面洞察零售媒体在数字广告版图中的定位。深入了解竞争对手如何在线下和站内展示广告、社交媒体、视频及OTT等渠道分配预算。及时识别他们的策略调整，例如拓展至更多零售媒体网络或加码联名品牌活动力度，以优化您自己的媒体组合，率先应对消费者行为的持续演变。
了解各数字渠道的广告占有率
比较各品牌投资的渠道，以指导您的预算分配
评估竞争对手的社交广告活动
了解您的广告策略与竞争对手的差异
了解哪些广告类型占据主导地位
查看竞争对手品牌使用最多的数字媒体创意类型
对标竞品并精准锁定更多高意向消费者
追踪品类中哪些品牌正在提升声量份额，洞察他们正在测试或重点投放的零售媒体网络。通过比较投放时机、零售渠道选择及推广产品，发现潜在市场空白，并在全年做出更明智的投资决策。
加强您的零售商关系
了解零售商如何通过其媒体网络支持品牌和品类发展。洞察哪些品牌获得了最多的曝光和投放支持、哪些产品被优先推广、以及他们偏好的数字渠道。借助这些洞察，争取关键广告资源，助力达成业务目标。
吸引顶级广告主加入您的零售媒体网络
识别正在加大零售与数字媒体投放的品牌与产品线。依托真实的市场动态与竞品情报，向广告主提供及时且量身定制的合作机会。前瞻性洞察广告主需求，成为其提升投放效果与扩大规模的首选合作伙伴。
Frequently Asked Questions
1. What is Retail Media Insights?
Retail Media Insights is the only competitive digital advertising intelligence solution that provides visibility into brand advertising strategies across retail media networks (RMNs), co-branded campaigns, and creative performance across digital channels. It helps brands evaluate how competitors allocate spend across offsite and onsite display, social, video, and other retail media channels.
2. What data does Retail Media Insights provide?
Retail Media Insights offers:
Share of voice across retail media networks
Onsite and offsite ad campaigns
Competitor ad strategies and campaign timing
Retail media network performance and asset strategies
Ad creatives, spend, and messaging
3. Who uses Retail Media Insights?
Our customers include:
Marketers
Ad Sales
Growth teams
Digital advertisers and paid media strategists
Brand strategists
Media and creative agencies
Leading Retail Media Networks
4. How can Retail Media Insights improve campaign performance?
By uncovering competitor tactics, co-branding activity, and RMN selection trends, teams can refine their media strategies and invest where they find white space or strategic advantage.
5. Can I use Retail Media Insights to benchmark ads across channels?
Yes. You can compare how brands allocate advertising resources across digital channels and RMNs to help teams understand spend distribution, impact, and share of voice.
6. How does Retail Media Insights help with retailer relationships?
By gaining insight into which products and brands receive the most investment on specific RMNs, marketers can identify white space and negotiate better placements with retailers. In addition RMNs use Retail Media Insights to understand current share of wallet with leading brands and identify opportunities for growth.
7. How does Retail Media Insights fit into Sensor Tower’s analytics ecosystem?
Retail Media Insights is part of the Pathmatics Digital Advertising Suite, giving you a complete omnichannel view of digital advertising campaigns. Paired with Sensor Tower’s Mobile App Insights and Web Insights, you can unlock full visibility across the digital ecosystem.
