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Digital Advertising Insights • July 2026
Traffic, Engagement & Demographics: An Advertiser’s Guide to Reddit
Redditors are a unique breed. They're loyal, engaged, and highly-specialized in their interests. For advertisers trying to reach high-intent communities, the platform can be a goldmine. Keep reading to learn about the demographics, engagement, retention, and spend making up Reddit's ad ecosystem.
Gaming Insights • July 2026
H1 2026 Digital Gaming Market Index: Mature Markets, Tougher Ads, and a World Cup Lift
H1 2026 was a mature half for digital gaming. Mobile IAP revenue and time spent, PC/console copies sold, and browser visits were all relatively flat versus H1 2025, even as mobile downloads continued to fall. Conversely, advertising moved in the opposite direction. Sensor Tower’s H1 2026 Gaming Digital Market Index tracks the half across mobile, PC/console, browser, and digital advertising as the industry heads into a louder H2.
News and Announcements • July 2026
Sensor Tower collaborates with Google Ads to integrate social creatives into cross-platform campaigns
Read the press release on Sensor Tower's new collaboration with Google Ads.
Mobile App Insights • July 2026
Beyond the Game: The Sports Report 2026
Sensor Tower's 2026 Sports report explores how the FIFA World Cup, prediction markets, and women's sports are reshaping digital engagement
Digital Advertising Insights • July 2026
Introducing The Sensor Tower MCP Server
As more and more businesses turn to AI to simplify and optimize processes, companies are constantly finding new ways to work smarter, not harder. In fact, 91% of businesses, with more than fifty employees, use an AI agent within the customer journey, and are increasingly interacting with, and leveraging AI as part of their workflow.
Digital Advertising Insights • July 2026
A Scorching Spring for Sporting Events, Streaming Apps, and Digital Ad Spend
Spring and Summer 2026 have been a sports lovers' (and advertisers’) dream with everything from F1, to UFC, Golf, and the World Cup — and streamers are reaping the benefits.
Mobile App Insights • July 2026
State of Digital Banking 2026
Discover how digital banking apps are reshaping financial services across downloads, engagement, audience behavior, and advertising, with insights into leading markets, high-growth digital banks, incumbent app refreshes, and the ecosystem strategies defining mobile banking in Sensor Tower’s State of Digital Banking Apps 2026 report.
