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State of Automotive & Mobility 2026: Chinese Automakers Accelerate Global Expansion as Digital Customer Acquisition Emerges as a New Growth Driver
In 2026, leading Chinese automakers such as Geely are accelerating their overseas expansion, leveraging localised digital advertising strategies to differentiate themselves across international markets. As the industry evolves, automotive brands are shifting beyond traditional vehicle sales toward digital customer acquisition, with mobile and web ecosystems becoming increasingly important drivers of brand growth.
Indie and New IP Break Out, Without Denting AAA
Let's compare the fastest-selling PC/Console games of 2026 to the year prior, to see which genres have been gaining steam, which developers are responsible, and how to make sense of it all.
State of Game Advertising 2026: Three Trends to Know
Game advertising got busier in 2026, but where were publishers actually putting their money? Sensor Tower’s latest data breaks down the tripling of mobile ad creative testing, Nintendo and PlayStation's dominance in console media, and why top cross-platform franchises treat mobile and console as entirely separate campaigns.
Show and Tell: Inside Target's Back-to-School Retail Media Campaign
This year, Target traded breadth for focus. A handful of top advertisers carried more of the campaign than in years past, new brand partnerships took center stage, and a new hero message tied it all together. Here's how Target approached back-to-school on retail media in 2026.
Holiday Campaigns: What We Can Learn From Coca-Cola, L'Oreal, & Hershey's
As the 2026 holiday season approaches, we're taking a look at last year's high-performing seasonal creatives. Learn how Coca-Cola, L'Oreal, and Hershey's utilized their budgets to create memorable campaigns.
Cash In! Finance Spotlight Report 2026
Explore key macro trends driving mobile finance growth, shifting digital ad spend, and structural changes across global subgenres—including Buy Now, Pay Later (BNPL) and Cryptocurrency.
Decoding Retail Search 2026: A Data Driven Playbook for Marketers
Retail search plays a critical role in the shopping journey, giving brands an opportunity to reach consumers while they're actively searching for products. Our newest report pairs real shopper search demand with competitive intelligence to show how brands can strengthen their retail search strategies across Walmart, Target, and Instacart.
India’s New Growth Playbook 2026: AI Partnerships, Faith & Finance, and the Shift to Value
India remains a market of enormous digital scale, but scale alone no longer captures the full opportunity. Explore category trends and growth opportunities shaping India’s next phase of digital growth with Sensor Tower data and insights.
