Seema Shah · December 2022
Small Screen: Peacock DAU Growth, FIFA
Peacock saw an 82% WoW increase in daily active users during the week of Nov 21, likely due to the FIFA World Cup games. Paramount+ saw modest growth over the four weeks ended Nov 27, while Netflix and Hulu exhibited weakness with average DAUs down YoY. Disney+, HBO Max, Peacock, and Paramount+ saw robust YoY growth in DAUs.
Key Takeaways:
Per Sensor Tower estimates, Peacock saw the sharpest uptick in WoW DAUs during the week of Nov 21 (+82% WoW, +78% YoY), likely driven by users tuning in for the first week of FIFA World Cup games
Paramount+ DAUs saw modest growth over the four weeks ended Nov 27, with average DAUs up 4%. All other SVOD services saw average weekly DAU growth over the four weeks ended Nov 27 remain largely flat
When comparing DAUs for the same weekly period in 2021, Netflix and Hulu exhibited the most weakness with average DAUs for the four weeks ended Nov 27 down 16% and 5% YoY, respectively
DAUs on Disney+, HBO Max, Peacock, and Paramount+ saw robust growth of 16%, 24%, 25%, and 62% YoY, respectively
For more information, request the full report from reports@sensortower.com.
Written by: Seema Shah, VP, Insights
Date: December 2022