Drawing & Coloring Apps Shine in Europe Q4 2022: Sensor Tower Data Insights

As the year 2022 wrapped up, the Drawing & Coloring app category witnessed substantial user activity across Europe. Sensor Tower's comprehensive data highlights the performance of the top five apps in this creative niche during the fourth quarter.

Color by Number：Coloring Games by Fun Games For Free, released in late 2017, showed a robust increase in weekly active users, peaking at around 860k by the end of December. Downloads surged from around 69k to over 200k in the same period, with revenue also on an upward trajectory, ending the quarter at over 25k.

From the house of StoryToys Entertainment Limited, Disney Coloring World also enjoyed a positive quarter. The app's downloads saw a steady rise, with a notable jump to over 53k in the week of December 19th. Active users reached a high of over 71k, and revenue increased to nearly 17k by the year's end.

BERESNEV s.r.o.'s Gallery: Coloring Book & Decor experienced mixed trends, with weekly active users declining to around 215k from a previous high of nearly 280k. Downloads peaked in late October at over 26k but dipped to around 7.6k by December 26th. Revenue reflected a similar pattern, ending the quarter at over 10k.

Alexey Grigorkin's Sandbox - Pixel Art Coloring maintained a strong user base, with active users nearing 2 million by the close of December. Downloads increased to around 57k, and revenue saw a modest rise, concluding at over 11k in the final week of 2022.

Lastly, Pixel Art － Color by Number by Easybrain, showed a notable increase in active users, reaching nearly 3 million by the quarter's end. Downloads also saw a significant boost, with figures rising to over 329k. Revenue for the app remained relatively stable, with a slight increase to over 10k.

For more detailed insights and data on app performance, Sensor Tower provides a rich repository of analytics and market intelligence that can help publishers and marketers make informed decisions.