Top 5 Word Puzzle Games Performance in New Zealand Q4 2025

In the fourth quarter of 2025, the top word puzzle games on the unified platform in New Zealand showed varied performance trends according to Sensor Tower data.

Word Search Explorer® from PlaySimple Games Pte Ltd saw a fluctuating revenue trend, with a notable peak at $85 in early November and another rise to $84 in late December. Downloads peaked at 3.1K in mid-October, while weekly active users remained relatively stable, starting at 13.5K and ending the quarter around 13.1K.

Zen Word® - Relax Puzzle Game by Oakever Games experienced a steady revenue stream, maintaining figures around $400 for most of the quarter. Downloads surged towards the end of the quarter, reaching 2.7K in the final week of December. Active users initially decreased but rebounded to 12.7K by the end of the quarter.

Wordscapes: Word puzzle game from PeopleFun, Inc. showed a consistent revenue pattern, peaking at $1.9K at the start and closing at $1.7K. Downloads increased towards late December, peaking at 1.8K, while active users declined significantly from 33.1K to 16.1K.

NYT Crossplay: Play and Spell did not generate revenue during the quarter but had an initial spike in downloads, reaching 7.5K in early October, before stabilizing around 500 by the end of the quarter.

Finally, NYT Games: Wordle & Crossword showed a strong revenue performance, peaking at $6.2K in late December. Downloads were lower, peaking at 1.5K in mid-October. Active users started high at 79.5K but saw a decline to 66.2K by the end of the quarter.

For more detailed insights, visit Sensor Tower's platform.