AI Insights · Timothy · January 2026
Top Word Puzzle Games in the UK: Q4 2025 Performance
Explore the performance of the leading word puzzle games in the UK during Q4 2025, with insights on downloads, revenue, and active users.
In the fourth quarter of 2025, the word puzzle game category in the United Kingdom saw significant activity across top applications. The data, provided by Sensor Tower, highlights trends in downloads, revenue, and active users for these popular games.
Word Search Explorer® from PlaySimple Games Pte Ltd experienced a peak in weekly downloads, reaching approximately 72.5K in late October. Despite fluctuations, weekly active users remained robust, ending the quarter at around 262K. Revenue showed moderate variation, peaking at about $2K in the week of October 20.
Crossword Go! also from PlaySimple Games, saw a steady increase in weekly revenue, culminating at $3.8K in the final week of December. Downloads peaked mid-quarter with 40K in the week of November 24, while active users reached a high of approximately 79.7K.
Crossword Master - Word Puzzle by Easybrain Ltd showed a consistent download pattern, with a notable peak of 24.9K in mid-October. Active user numbers increased steadily through the quarter, reaching nearly 226K by late November.
The NYT Games: Wordle & Crossword app from The New York Times Company achieved substantial weekly revenue, peaking at over $204K just before Christmas. Downloads were highest in late December, reaching 27K, while active users remained strong throughout, peaking at over 1.5M.
Lastly, Zen Word® - Relax Puzzle Game by Oakever Games saw an increase in weekly downloads, culminating in 33.7K at the end of December. Active user numbers showed a positive trend, ending the year at approximately 252K.
For further insights and detailed analytics, visit Sensor Tower to explore more about these top-performing word puzzle games.