Top Word Puzzle Games Performance in South Africa, Q4 2025

The fourth quarter of 2025 saw interesting trends in the performance of the top word puzzle games on a unified platform in South Africa. Here's a closer look at how these games fared.

NYT Games: Wordle & Crossword from The New York Times Company experienced a notable increase in weekly revenue, peaking at approximately $3.7K in the final week of December. Weekly downloads showed a steady rise, reaching 1.3K in the week of December 22. However, weekly active users witnessed a gradual decline, moving from around 27.8K at the start of the quarter to 22.5K by the end.

Scrabble® GO – Fun with Words! by Scopely, Inc. maintained a consistent revenue stream, with a slight peak at $1.3K in late December. Downloads showed a strong upward trend, culminating at 3.3K in the week of December 22. Active users, however, declined significantly from 18.2K to 8.6K throughout the quarter.

Wordscapes: Word puzzle game from PeopleFun, Inc. experienced a steady increase in downloads, reaching over 8K in early December. Revenue peaked at approximately $1.1K in late November, while active users initially declined but rebounded to around 44K by the end of the quarter.

Words With Friends Word Game by Zynga Inc. showed a stable revenue pattern, peaking at $0.7K in early December. Downloads remained relatively low, with a slight increase to 208 in the first week of December. Active users hovered around 1.5K, showing minimal fluctuation throughout the quarter.

Lastly, Wordscapes Solitaire Word Game, also from PeopleFun, Inc., saw a peak in revenue at $0.6K mid-December. Downloads remained modest, with a notable dip in late December. Active users remained relatively stable, closing the quarter at around 9.8K.

These insights are based on data from Sensor Tower, where more detailed analysis can be found. The trends observed provide a clear picture of the competitive landscape among word puzzle games in South Africa during this period.