Performance of Top 5 Word Puzzle Games on Unified Platform in Serbia, Q4 2025

In the fourth quarter of 2025, the word puzzle game market in Serbia saw various trends across the top-performing apps on the unified platform, according to Sensor Tower data.

NYT Games: Wordle & Crossword from The New York Times Company experienced a notable increase in weekly revenue, peaking at approximately $205 in early December. Downloads surged significantly, reaching a high of around 649K in mid-December.

Words of Wonders: Crossword, published by FUGO BILISIM TEKNOLOJILERI VE YAZILIM TICARET ANONIM SIRKETI, showed a steady increase in weekly downloads, culminating at roughly 1.7K by the end of December. Revenue fluctuated, reaching a high of $84 in mid-November before tapering off.

Wordscapes: Word puzzle game by PeopleFun, Inc. saw its weekly downloads experience a dramatic rise in December, peaking at 267K. Revenue, however, showed a declining trend from $66 in mid-October to around $21 by the end of the quarter.

Words With Friends Word Game by Zynga Inc. experienced a varied performance. While weekly downloads fluctuated with a peak of 145K at the end of December, revenue remained relatively stable, with minor fluctuations around the $15 mark.

Lastly, Association Master: Word Game from SayGames LTD saw a steady increase in downloads, reaching 275K in the final week of December. Revenue experienced a peak of $61 in early October, followed by a more stable performance towards the end of the quarter.

For more insights and detailed data, visit Sensor Tower.