Top 5 Word Puzzle Games in New Zealand: Q4 2025 Performance Analysis

In the fourth quarter of 2025, the top word puzzle games in New Zealand on the unified platform showcased a range of performance metrics in terms of downloads, revenue, and active users. Here’s a detailed look at each app's performance.

NYT Games: Wordle & Crossword by The New York Times Company saw a fluctuating trend in weekly revenue, peaking at approximately $6.2K in the week of December 22. Downloads were highest early in the quarter at 1.5K but decreased to about 1.1K by the end of December. Active users started at 79.5K and dipped to around 66.2K by the quarter's end.

Wordscapes: Word puzzle game from PeopleFun, Inc. experienced a steady weekly revenue, with a slight rise towards the end of the quarter, reaching $1.9K. Downloads increased significantly in December, peaking at 1.9K. Active users decreased from 33.2K at the beginning to 16.2K by the end of the quarter.

Words With Friends Word Game by Zynga Inc. had a relatively stable revenue pattern with minor variations, peaking at $1.5K in early December. Downloads remained low throughout the quarter, with a slight increase to 224 downloads in the final week. Active users hovered around 2.6K with minimal fluctuations.

Scrabble® GO – Fun with Words! from Scopely, Inc. showed a consistent revenue trend, peaking at $715 in mid-December. Downloads increased towards the end of the quarter, reaching 738 in the last week. Active users saw a slight increase, ending the quarter at approximately 2.9K.

Zen Word® - Relax Puzzle Game by Oakever Games demonstrated a steady increase in weekly downloads, peaking at 2.7K in the last week of December. Revenue showed minor fluctuations, ending the quarter at $379. Active users increased significantly in December, peaking at 13.2K mid-month.

These insights, based on data from Sensor Tower, highlight the varied performance of these top word puzzle games in New Zealand. For more detailed analytics and trends, visit Sensor Tower's platform.