AI Insights · Timothy · January 2026
Top Word Puzzle Games Performance in Middle East Q4 2025
Explore the performance trends of the top word puzzle games on a unified platform in the Middle East during Q4 2025, with insights from Sensor Tower.
In the fourth quarter of 2025, the word puzzle game category in the Middle East saw interesting trends across various metrics on a unified platform. Data from Sensor Tower provides a detailed view of these trends, highlighting the performance of the top five games.
NYT Games: Wordle & Crossword from The New York Times Company experienced a gradual increase in weekly revenue, peaking at around $2.5K in late December. Weekly downloads showed consistent growth, reaching nearly 2K by the end of the year. The game’s active user base also expanded steadily, climbing from approximately 14.6K to 18.8K.
Word Merge: Categories by TapEmpire LLC, based in the UAE, saw its weekly revenue fluctuate, with a high of about $1.7K in late November. Downloads peaked at over 16.5K in early December before declining towards the year's end. The number of active users showed a similar pattern, with a notable increase to nearly 10K in early December before tapering off.
Words of Wonders: Crossword from Fugo Bilisim Teknolojileri in Turkey maintained a stable revenue stream, ending the quarter at approximately $1.3K. Downloads varied, with highs of over 9.3K in late December. Despite some fluctuations, active users remained strong, ending the year with around 81.6K.
Wordscapes: Word puzzle game by PeopleFun, Inc. showed modest revenue growth, ending at about $958. Downloads increased significantly mid-quarter, reaching over 6.6K by early December. Active users also grew, peaking at nearly 29K by the end of the quarter.
Lastly, Scrabble® GO – Fun with Words! from Scopely, Inc. had a steady revenue increase, ending at approximately $679. Downloads rose gradually, reaching 1.2K by late December. Active users showed a small rise, closing the quarter at about 4.2K.
These insights from Sensor Tower provide a comprehensive overview of the performance dynamics of word puzzle games in the Middle East, underlining the varied trends in revenue, downloads, and active user engagement across the top games.
