AI Insights · Timothy · January 2026
Top Word Puzzle Games on Unified Platform in Kenya Q4 2025
Explore the performance of top word puzzle games in Kenya during Q4 2025, featuring download, revenue, and active user trends from Sensor Tower.
In the fourth quarter of 2025, several word puzzle games gained significant traction in Kenya on a unified platform, comprising both iOS and Android data. Here’s a closer look at the performance of the top five games, highlighting trends in weekly downloads, revenue, and active users, based on data from Sensor Tower.
NYT Games: Wordle & Crossword experienced a notable rise in weekly downloads, peaking at 225 in the last week of December. Revenue showed a significant increase towards the end of the quarter, reaching approximately $199 in mid-December. Active users also increased steadily, ending the quarter at around 729.
Scrabble® GO – Fun with Words! saw a dramatic spike in downloads in mid-December, with numbers soaring to over 11K. Revenue increased sharply at the end of the quarter, reaching $183. The game also saw a significant rise in active users, ending December with over 16K.
Wordscapes: Word puzzle game exhibited stable growth in weekly downloads, peaking at 3.6K in early December. Revenue showed moderate fluctuations, with a peak at $111 in early November. The active user base expanded consistently, reaching over 42K by the end of December.
Words With Friends Word Game maintained a steady pattern in both downloads and revenue. Downloads were highest at the start of the quarter with 237, while revenue peaked at $99 in early October. Active users saw a decline, stabilizing around 274 by year-end.
Words of Wonders: Crossword demonstrated a consistent increase in active users, reaching 72.9K at the end of the quarter. Downloads fluctuated, peaking at over 8.8K in early October. Revenue remained relatively stable, with a high of $46 in early December.
These insights are derived from Sensor Tower, where further details and analytics can be explored.
