Top Word Puzzle Games in the UK: Q4 2025 Performance

In the fourth quarter of 2025, the top word puzzle games in the United Kingdom displayed varied performance across key metrics, as reported by Sensor Tower. Here's a closer look at the trends for each game on the unified platform.

NYT Games: Wordle & Crossword experienced significant fluctuations in weekly revenue, which peaked at approximately $204.8K in late December. Weekly downloads saw a notable increase towards the end of the quarter, reaching around 27K. Meanwhile, active users remained relatively stable, with a slight rise from 1.47M to 1.48M.

Wordscapes: Word puzzle game from PeopleFun, Inc. demonstrated a consistent increase in active users, climbing from 310K to nearly 484K by the end of December. Revenue peaked mid-quarter at approximately $33.5K, and downloads saw a significant jump in the week of December 22, hitting about 24.8K.

Words With Friends Word Game by Zynga Inc. had a mixed performance with revenue peaking at $38.8K in early December. Downloads fluctuated but ended the quarter with a slight increase to nearly 4K. However, active users showed a declining trend, dropping from 98K to 67K.

Scrabble® GO – Fun with Words! saw a steady increase in active users, reaching over 283K by the end of the quarter. Revenue fluctuated around $13K, while downloads peaked at approximately 8.8K in late December.

Finally, Zen Word® - Relax Puzzle Game from Oakever Games showed a strong upward trend in downloads, culminating in over 33K by the quarter's end. Active users also rose from 214K to over 252K, while revenue remained stable around $13K.

For more insights into these trends and other app performances, visit Sensor Tower.