AI Insights · Timothy · December 2025
Top 5 Utilities Apps Performance in Bulgaria Q4 2025
Explore the performance of the top 5 utility apps in Bulgaria during Q4 2025, highlighting trends in downloads, revenue, and active users on a unified platform.
In the fourth quarter of 2025, the performance of the top utility applications in Bulgaria showed varied trends across downloads, revenue, and active users. This analysis, based on Sensor Tower data, provides insights into these patterns.
Google experienced a notable increase in weekly revenue, peaking at around $182 in the last week of December. Weekly downloads fluctuated, with a peak of 3.9K in mid-November, while weekly active users consistently hovered around the 3.9M mark, ending the quarter with a slight increase.
Google Chrome had a stable revenue pattern, reaching a high of $27 in mid-December. Downloads saw a decrease mid-quarter but ended with an uptick to 3.3K. Active users remained stable, showing a gradual increase towards the end of December.
SAMEDAY България saw a significant rise in downloads, starting from 154 in late October to a peak of 10.4K in mid-November, before tapering off towards the end of the quarter.
My A1 maintained a strong download performance, beginning the quarter with 8.4K and experiencing a gradual decline to 4.5K by the end of December. Active users showed an increase, peaking at 206K at the start of December before a slight decrease.
My VIVACOM had stable download numbers, peaking at 5.3K mid-December. Active users showed a steady increase throughout the quarter, reaching nearly 138K in late December.
For more detailed insights and data, visit Sensor Tower.
