AI Insights · Timothy · January 2026
Top 5 Utilities Apps in South Africa Q4 2025: Performance Overview
Discover the performance trends of the top utilities apps in South Africa for Q4 2025, including revenue, downloads, and user engagement insights.
The fourth quarter of 2025 saw notable trends in the performance of top utilities applications on a unified platform in South Africa, according to data from Sensor Tower.
Truecaller: Premium Caller ID experienced a consistent revenue stream, peaking at approximately $41K in late November. Weekly downloads fluctuated, with a high of about 50K in early October and a decline towards the end of the year. Active users remained robust, with numbers around 10M, despite a slight dip in December.
Cleanup: Phone Storage Cleaner showed a steady increase in revenue, reaching nearly $11K by the end of December. Downloads surged significantly in the final weeks of the quarter, with a peak of approximately 8.9K. Active users also saw a notable increase, closing the year at over 5.6K.
NordVPN: VPN Fast & Secure maintained a stable revenue trajectory, closing the quarter at around $12.6K. The app saw a gradual decline in downloads, settling at around 2.5K weekly by the end of December, while active user numbers hovered around 18K throughout the quarter.
AI Cleaner: Clean Up Storage experienced fluctuating revenue, ending the year with just over $10K. Downloads reached a peak of approximately 19.6K in the final week of the quarter. Active users rose steadily, ending at over 192K.
ExpressVPN · Secure & Fast VPN saw revenue stabilize around $7.2K weekly by the end of December. Downloads were modest, averaging around 370 in the final weeks of the quarter. Active users experienced a decline, ending the year at approximately 11.5K.
These insights provide a comprehensive view of the utilities app market in South Africa during Q4 2025. For more detailed analysis, visit Sensor Tower.