Top 5 Utilities Apps in New Zealand: Q4 2025 Performance

In the fourth quarter of 2025, the top utilities applications in New Zealand showed varied performance trends across downloads, revenue, and active users, according to Sensor Tower data. Here’s a closer look at each app's performance on a unified platform.

Cleanup: Phone Storage Cleaner from DEEP FLOW SOFTWARE SERVICES experienced a strong upward trajectory in weekly revenue, starting at approximately $6K and peaking at $7.7K by the end of December. Downloads began modestly, with a significant rise mid-quarter, reaching nearly 6K in the last week. Active users followed a similar upward trend, increasing from around 800 to over 4.3K.

NordVPN: VPN Fast & Secure displayed a stable revenue pattern, averaging around $9K weekly. Downloads fluctuated slightly but remained fairly consistent, ending at about 1.5K. Active users saw growth from 16.4K to over 20.1K, indicating sustained engagement.

For ExpressVPN · Secure & Fast VPN, weekly revenue showed some variability, beginning at $5.2K and settling at $3.3K by December's end. Downloads decreased gradually, from 665 to 417, while active users also saw a reduction from 2.4K to 1.9K.

Cleaner Guru: Clean Up Storage from GM UniverseApps Limited experienced a gradual increase in revenue, closing the quarter at about $3K. Downloads peaked at 1.3K, while active users rose from 928 to approximately 1.3K, reflecting increased user engagement.

Lastly, Norton 360 Security & VPN by Gen Digital Inc. saw its weekly revenue fluctuate, with a notable peak at $4.7K in mid-November. Downloads remained steady, averaging around 800 weekly, while active users showed a slight decline from 7.1K to 6.3K.

These trends highlight the dynamic nature of the utilities market in New Zealand, with each app showing unique patterns in user engagement and monetization. For more detailed insights, visit Sensor Tower.