AI Insights · Timothy · January 2026
Top 5 Travel and Local Apps in Kenya Q4 2025
Explore the performance of the top travel and local apps in Kenya during Q4 2025, highlighting trends in downloads and active users on a unified platform.
The fourth quarter of 2025 saw interesting trends for travel and local apps in Kenya, as revealed by data from Sensor Tower. Here's a breakdown of the performance of the top five apps.
Instabridge: WiFi Hotspot Map experienced fluctuating weekly downloads, peaking at approximately 22.5K in early October before a mid-quarter dip and a resurgence to 20.9K by mid-December. Active users steadily declined from 191.6K at the start of the quarter to 54.1K by the end.
Easy Rout Map: Navigation Path saw a significant spike in weekly downloads, reaching 13.5K in mid-December. Active users also increased, peaking at 33.4K in the same period.
Airbnb maintained a steady increase in downloads throughout the quarter, with weekly figures rising from 3.8K to 6.6K. Active users mirrored this trend, growing from 30.9K to 42.8K.
Ethiopian Airlines saw a decline in downloads as the quarter progressed, dropping from 3.7K to 484 by late December. Active users followed suit, decreasing from 15.4K to 7.9K.
Booking.com: Hotels & Travel showed a steady increase in downloads, with numbers climbing from 1.4K to 5.9K over the quarter. Active user engagement increased significantly, ending the quarter at 119.5K.
For more detailed insights and analysis, visit Sensor Tower's platform.