AI Insights · Timothy · January 2026
Top 5 Travel and Local Apps in Australia: Q4 2025 Performance
Explore the performance of the top travel and local apps in Australia during Q4 2025, highlighting trends in downloads and active user engagement.
In the fourth quarter of 2025, the travel and local app landscape in Australia revealed interesting trends. Here's a look at the performance of the top five apps, based on data from Sensor Tower.
Booking.com: Hotels & Travel saw a consistent increase in weekly downloads, peaking at around 31K in late December. Active users climbed steadily from 1.1M to 1.3M by the year's end, showcasing strong user engagement.
Trip.com: Book Flights, Hotels experienced a rise in downloads, reaching approximately 29K in mid-November. Active users fluctuated, with a high of 289K in early November, before settling around 236K at the close of the quarter.
EasyPark - Parking made easy maintained a stable presence with downloads around 23K in late December. Active users showed growth, starting at 515K and reaching over 600K by the end of December.
Virgin Australia recorded a notable spike in downloads in late November at 32K. Active users peaked at 355K in the same period, before stabilizing around 293K by the end of the quarter.
Airbnb downloads increased to a peak of 24K in late December. Active users showed a significant rise, ending the quarter with nearly 985K.
These insights into app performance are brought to you by Sensor Tower, where more detailed analyses can be found.
