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AI Insights · Timothy · January 2026

Top Tools Apps Performance in New Zealand Q4 2025

Explore the performance of the top tools apps in New Zealand during Q4 2025 on a unified platform, with insights from Sensor Tower.

Top Tools Apps Performance in New Zealand Q4 2025

In the fourth quarter of 2025, the top tools apps in New Zealand exhibited varied performance trends on a unified platform, combining data from both iOS and Android. Here’s a closer look at each app’s performance, with insights provided by Sensor Tower.

NordVPN – fast VPN for privacy saw a fluctuating weekly revenue, peaking at about $10K at the start of October and closing the year slightly lower at around $8.3K. Its weekly downloads were fairly stable, averaging around 1.7K, while weekly active users showed an increase from 16.4K to 20.1K by the end of December.

AVG AntiVirus & Security experienced a steady rise in weekly revenue towards the end of the quarter, reaching $2.2K in late December. Weekly downloads surged to 1.3K in early December, and active users grew from 13.7K to 16.5K by year-end.

Norton360 Antivirus & Security maintained a consistent weekly revenue, hovering around $4K. Downloads remained relatively stable, with a small peak of 1.1K in early December. Active users, however, saw a slight decline from 7.1K to 6.3K over the quarter.

ExpressVPN: VPN Fast & Secure had a varied revenue trend, starting at $5.2K and ending the quarter at $3.3K. Downloads gradually decreased from 665 to 417, while active users dropped from 2.4K to 1.9K by the end of December.

Surfshark: Secure VPN service showed a steady increase in weekly revenue, hitting $2.4K just before the year closed. Downloads were consistent, with a slight peak at 886 in October. The app maintained a stable user base, with active users fluctuating around 5.8K.

For more detailed insights and data, visit Sensor Tower’s platform.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2026