AI Insights · Timothy · January 2026
Top Tools Apps Performance in Malta Q4 2025
Explore the performance trends of the top 5 tools apps in Malta during Q4 2025, highlighting downloads and revenue changes.
In the fourth quarter of 2025, Malta's tools apps market saw intriguing trends across the top five applications, as reported by Sensor Tower. These insights reveal the dynamics of app engagement and monetization across a unified platform.
NordVPN – fast VPN for privacy from Nord Security showed a consistent increase in weekly downloads, starting at 386 and peaking at 324 by the end of December. Revenue fluctuated, with a notable peak of $960 in the first week of December, highlighting strong monetization potential.
Meanwhile, AVG AntiVirus & Security experienced a gradual increase in downloads, reaching 51 by the final week. Revenue peaked at $148 during the week of December 22, showing its appeal to users seeking security solutions.
ExpressVPN: VPN Fast & Secure maintained steady downloads, with a slight peak at 43 in October. Revenue saw consistent growth, reaching $335 in the last week of December, demonstrating solid user retention and revenue generation.
Surfshark: Secure VPN service had a varied download pattern, peaking at 45 in October and December. The revenue trend was more erratic, with a high of $285 in early November before settling at $234 at the end of the quarter.
Lastly, Malwarebytes Mobile Security saw its downloads peak at 112 in early December, while revenue showed highs of $134 in the week of December 22, indicating a robust demand for mobile security.
These apps illustrate the diverse strategies in user acquisition and monetization in Malta's tools app sector. For more detailed insights, visit Sensor Tower.
