AI Insights · Timothy · January 2026
Top 5 Tools Apps Performance in the UK, Q4 2025
Explore the performance trends of the top 5 tools apps in the UK during Q4 2025, highlighting downloads, revenue, and active users.
In the fourth quarter of 2025, the top tools apps in the UK demonstrated varied performance trends across downloads, revenue, and active users. This analysis, powered by Sensor Tower, provides insights into these metrics for the leading apps in this category.
NordVPN – fast VPN for privacy showed significant fluctuations in weekly revenue, starting at approximately $552K and ending the quarter at around $484K. Downloads remained relatively stable, peaking at about 66.9K in mid-October. The app maintained a robust presence with over 2.7M active users by the end of December.
AVG AntiVirus & Security experienced a gradual increase in weekly revenue, reaching $51.7K in the final week. Downloads showed a notable rise towards the end of the quarter, peaking at 9.7K. Active users fluctuated, but ended the quarter with a slight increase to 614.9K.
Surfshark: Secure VPN service had a steady revenue trend, concluding the quarter at $110.5K. Downloads were consistent, with a notable peak of 28.1K in late December. Active users increased significantly, ending the quarter with nearly 988K.
Proton VPN: Fast & Secure VPN saw varied revenue, starting at $65.7K and ending with a similar figure. Downloads remained high, with a peak of 68.5K in late October. The app maintained a strong user base, closing the quarter with approximately 1.95M active users.
Finally, Norton360 Antivirus & Security showed a steady revenue trend, ending at $61.6K. Downloads increased towards the end, reaching 14K. Active users showed a minor decline, finishing the quarter at around 411.5K.
For more detailed insights and data, visit Sensor Tower’s platform.