AI Insights · Timothy · January 2026
Top 5 Toddlers Games Performance in New Zealand, Q4 2025
Explore the performance of the top toddlers games on a unified platform in New Zealand during Q4 2025, with insights from Sensor Tower.
In the fourth quarter of 2025, the toddlers games category in New Zealand witnessed varied performances across the top applications. Data from Sensor Tower provides insights into the weekly downloads, revenue, and active user trends for these popular games.
Color by Number：Coloring Games by Wildlife Studios experienced fluctuating weekly revenue, peaking at around $534 in late November. Downloads began at over 4K in early October, declining mid-quarter, but rebounded to close the year at approximately 2.4K. Active users saw a decline from 8.7K to 6.6K.
Candy Crush Saga from King maintained strong weekly revenue, peaking at $56.6K by the end of December. Downloads were steady, starting at 2K and ending the quarter with 1.8K. Active users remained robust, with a slight dip mid-quarter but ending at over 12K.
Minecraft Education by Mojang had consistent weekly downloads, reaching a high of 1.5K in early December. Active users fluctuated slightly, finishing the quarter at approximately 2.8K.
My Talking Tom 2 from Outfit7 Limited saw a gradual increase in revenue, ending December with $132. Downloads remained fairly stable, with a slight increase towards the end, closing at 869. Active users were consistently high, peaking at 36.4K.
Toca Boca Hair Salon 4 NETFLIX showed growth in downloads, starting at 242 and reaching a peak of 1.7K by late December. Revenue also saw an upward trend, closing at $224. Active users increased significantly, ending the year at 2.3K.
These insights highlight the dynamic nature of the toddlers games market in New Zealand, with each app exhibiting unique trends in user engagement and monetization. For more detailed analytics, visit Sensor Tower's platform.
