AI Insights · Timothy · January 2026
Top 5 Toddler Games Performance in the UK, Q4 2025
Explore the performance trends of the top toddler games in the UK during Q4 2025, with insights on downloads, revenue, and active user metrics.
In the fourth quarter of 2025, the top toddler games in the United Kingdom showed diverse performance trends on a unified platform, as reported by Sensor Tower.
Color by Number: Coloring Games from Wildlife Studios witnessed a steady climb in weekly revenue, peaking at approximately $10K in the last week of December. Downloads surged notably in the same period, reaching 58K. Active users also saw a significant increase, jumping from 84K to 167K by the end of the quarter.
Candy Crush Saga by King maintained a robust presence with weekly revenue consistently around $1.3M to $1.5M, ending the quarter on a high note with $1.6M. Downloads peaked at 31K in late December, while active users remained stable, fluctuating around 900K to 1M.
Friends – Pengu, Bao & Mellow, developed by SLAY GmbH, experienced a gradual rise in revenue, which increased to $6.5K in the third week of December. Downloads showed a strong upward trend, reaching 18K. Active users grew steadily, ending the quarter at 62K.
My Talking Tom 2 by Outfit7 Limited displayed relatively stable revenue around $1K to $2K. Downloads peaked at 12.5K in late December, while active users showed a minor increase, finishing at 108K.
Toca Boca Hair Salon 4 NETFLIX from Netflix, Inc. saw a modest rise in revenue, ending the quarter at $3.3K. Downloads climbed to 21K in the week of December 22, with active users increasing to 26K by the end of December.
These insights reflect the dynamic nature of the toddler gaming market, with variations in user engagement and revenue across different titles. For more detailed analytics, visit Sensor Tower's platform.
