AI Insights · Timothy · January 2026
Top 5 Subscription Games Performance in the UK, Q4 2025
Explore the performance trends of the top 5 subscription games in the UK during Q4 2025, with insights on downloads, revenue, and active users from Sensor Tower's data.
In the fourth quarter of 2025, the top subscription games on the unified platform in the United Kingdom showcased varied performance trends. Here’s a closer look at their weekly metrics.
Football Manager 26 Mobile saw a notable peak in weekly downloads, hitting approximately 34K in early November. Revenue followed a similar trend, peaking at around $9.3K in the same period. Active users increased significantly, reaching a high of about 220K in mid-November before slightly declining towards the end of the quarter.
Netflix Puzzled experienced a steady rise in downloads, culminating at around 21K in the final week of December. Active user numbers also rose consistently, reaching approximately 30.5K by the end of the quarter. However, revenue remained minimal throughout.
World of Peppa Pig NETFLIX had a gradual increase in downloads, peaking at about 7.8K in late December. Active users saw a substantial rise, ending the quarter at approximately 32.8K. Revenue, however, was sporadic and relatively low.
WWE 2K25: Netflix Edition experienced a decline in downloads from an initial 12K to just under 2K by the end of the quarter. Active users mirrored this trend, decreasing from 7.4K to 3.4K. Revenue remained low throughout the period.
Lastly, Pro Darts 2026 showed a dramatic increase in both downloads and revenue, with downloads reaching nearly 13K and revenue peaking at approximately $1.4K by the end of December. Active users grew steadily, culminating at around 20K.
For more detailed insights and data, visit Sensor Tower.
