AI Insights · Timothy · January 2026
Top Social Networking Apps in South Africa Q4 2025
Explore the performance trends of the top social networking apps on a unified platform in South Africa during Q4 2025, based on Sensor Tower data.
In the fourth quarter of 2025, the top social networking applications in South Africa showed varied performance trends on a unified platform, combining insights from both iOS and Android. Here's a detailed look at the top five apps:
Threads maintained a consistent presence, with weekly downloads hovering around 30K to 37K. Active users saw a gradual increase, rising from 2.1M to 2.7M by the end of December.
Messenger experienced fluctuations in weekly downloads, starting at approximately 65K and ending at 36K. Revenue showed sporadic peaks, reaching up to $37 in early December. Active users remained robust, closing the quarter at 4.3M.
Facebook saw a steady decrease in downloads from 211K to 80K. However, revenue increased significantly, peaking at around $46K in early December. The platform maintained a strong active user base, consistently around 12M.
WhatsApp Messenger exhibited a clear decline in downloads from 219K to just over 44K. Despite this, active users remained remarkably stable, with numbers fluctuating marginally around 36.6M.
Telegram Messenger showed a mixed pattern, with downloads peaking at 43K and then dropping to 28K. Revenue experienced a notable increase towards the end of the year, reaching $19K in late December. Active users declined slightly, ending the quarter at 2.7M.
These insights, sourced from Sensor Tower, provide a comprehensive overview of app performance, helping to highlight trends and shifts in user engagement across the region. For more detailed insights, visit Sensor Tower's platform.
