AI Insights · Timothy · December 2025
Top Social Networking Apps in New Zealand Q4 2025
Explore the performance of the top social networking apps in New Zealand during Q4 2025, with insights from Sensor Tower on downloads, revenue, and active user trends.
In the fourth quarter of 2025, New Zealand's social networking app scene showed dynamic trends across the top platforms. According to data from Sensor Tower, here’s how the leading apps performed.
Threads from Instagram, Inc. maintained consistent weekly downloads, peaking at around 12.5K in late October. Active users fluctuated slightly, reaching a high of approximately 530K by the end of December.
WhatsApp Messenger saw a steady increase in both downloads and active users. Weekly downloads peaked at about 15.3K in late November. Active users remained strong, peaking at over 2.9M in early November before settling around 2.8M at the quarter's end.
Messenger by Meta Platforms, Inc. experienced a notable rise in revenue, reaching $266 in the last week of December. Downloads peaked mid-December at approximately 13.9K, while active users saw a gradual decline from 2.4M to 2.3M.
Facebook, also from Meta Platforms, Inc., showed strong revenue performance, peaking at $9.3K in the week before Christmas. Downloads remained robust, with a peak of 13.6K in late December. Active users remained stable, hovering around 1.9M.
Lastly, Discord - Talk, Play, Hang Out from Discord Inc. saw steady revenue growth, peaking at $12.1K in the week before Christmas. Weekly downloads reached a high of about 6.9K in mid-December. Active users remained consistent, closing the year at around 278K.
These insights from Sensor Tower reveal the varied performance of top social networking applications in New Zealand, reflecting the competitive digital landscape as 2025 concluded. For more detailed insights, visit Sensor Tower’s platform.
