AI Insights · Timothy · January 2026
Top 5 Social Networking Apps on Unified Platform in Nigeria Q4 2025
Explore the performance trends of the top social networking apps in Nigeria during Q4 2025, with insights from Sensor Tower.
In the fourth quarter of 2025, Telegram Messenger from Telegram FZ-LLC saw a varied performance. Weekly revenue experienced a decline from $27K at the beginning of October to around $18.6K by the end of December. Downloads fluctuated significantly, with a peak in early December at 221K, before settling at 148K at the quarter's end. Active users remained relatively stable, starting at 21.8M and ending slightly lower at 21M.
Threads by Instagram, Inc. maintained a consistent download rate, peaking at 84.6K in mid-November, while active users showed a steady increase throughout the quarter, rising from 2.2M to 2.5M by the end of December.
Facebook from Meta Platforms, Inc. had a stable revenue stream, averaging around $12K weekly, with slight fluctuations. Downloads remained high each week, peaking at 355K at the end of the year. Active users showed minor fluctuations, maintaining around 24M throughout the quarter.
WhatsApp Messenger also from Meta Platforms, Inc., did not generate revenue but saw substantial download numbers, especially in late October with a peak of 680K. Active users remained impressive, consistently around 72M.
Lastly, Messenger experienced steady download numbers, peaking at 94K in early October. Active users increased towards the end of the quarter, rising from 7M to 7.5M by December’s end.
These insights, sourced from Sensor Tower, highlight the significant presence and user engagement of these top social networking apps in Nigeria during Q4 2025. For more detailed data and trends, visit Sensor Tower's platform.