AI Insights · Timothy · January 2026
Top 5 Social Networking Apps Performance in Kenya Q4 2025
Discover the performance trends of the top 5 social networking apps in Kenya during Q4 2025, with insights on downloads, revenue, and active users from Sensor Tower.
In the fourth quarter of 2025, the top social networking applications in Kenya displayed varied performance trends across downloads, revenue, and active user engagement. Here’s a closer look at each app’s metrics based on Sensor Tower data.
Threads from Instagram, Inc. saw a notable increase in weekly downloads, peaking at approximately 25.4K in the last week of December. Active users also grew steadily, reaching about 1.2M by the end of the quarter.
Telegram Messenger from Telegram FZ-LLC experienced a peak in weekly downloads in mid-October, hitting around 101K, while weekly revenue remained relatively stable, averaging around $2K throughout the quarter. Active users saw a slight dip towards the end of December, settling at approximately 3.9M.
Facebook by Meta Platforms, Inc. maintained strong weekly downloads, with a peak of approximately 119K in mid-December. Active users fluctuated, ending the quarter at about 5.8M, while weekly revenue showed a slight decline, closing at around $1.7K.
Messenger, also from Meta Platforms, Inc., had consistent download numbers, peaking at approximately 44.9K in mid-December. Active users increased steadily, reaching about 2.5M by the end of the year.
WhatsApp Messenger from WhatsApp Inc. experienced a significant spike in downloads in mid-December, reaching about 130K. Active users remained robust, ending the quarter at approximately 24.9M, while weekly revenue was minimal but consistent.
These insights provide a comprehensive view of the social networking landscape in Kenya, as observed in Q4 2025. For more detailed analytics, visit Sensor Tower.
